Every Can Counts finds UK shoppers divided over retail recycling facilities

Every_Can_Counts_Corby_100More than half of UK consumers have never used their local shopping centre’s recycling facilities, according to a research report from leading drinks can recycling programme, Every Can Counts. Read more

Can-Pack UK joins Alupro

recycle-aluminiumThe Aluminium Packing Recycling Organisation (Alupro) is pleased to welcome Can-Pack UK Ltd as its newest member. Read more

Every Can Counts promotes recycling on Christmas Truck Tour

Drinks can recycling programme Every Can Counts is currently supporting this year’s Coca-Cola Christmas truck tour in a new recycling initiative developed in partnership with Coca-Cola Enterprises (CCE). Read more

MetalMatters targets 165,000 households in South Wales

141113MetalMatters_ntreharne001TV presenter Iolo Williams launched the latest MetalMatters campaign, and called on residents of Torfaen and Rhondda Cynon Taff (RCT) to ‘make their metals matter’.  Read more

Every Can Counts reflects on successful summer recycling


Smile, it’s the Candid Camera!

Industry-funded drinks can recycling programme Every Can Counts went on the road to get its message about the importance of recycling drinks cans when out of the home to an estimated target audience of 5 million music lovers and holiday-makers over the peak summer holiday consumption period. Read more

MetalMatters across Greater Manchester

altmetalmatters15.jpgIndustry-funded recycling programme MetalMatters has teamed up with Recycle For Greater Manchester (R4GM) for its latest campaign to improve capture rates for metal packaging. Over 405,000 households in the Greater Manchester area are being directly targeted in the 12 week campaign, which aims to increase capture rates for metal packaging collected at the kerbside. Read more

Alupro marks 25 years of recycling success

DSC_9146The prestigious Haberdashers’ Hall in London played host to the Aluminium Packaging Recycling Organisation (ALUPRO) as over 100 guests gathered to celebrate the organisation’s 25th anniversary.

The black tie dinner event was opened by Rick Hindley, Alupro’s Executive Director, who was one of the organisation’s first employees back in 1989. Rick reflected on the organisation’s successful campaigns over the last 25 years which have seen the recycling rate for aluminium packaging rise from less than 2% in 1989 to 43% in 2013 (57% for beverage cans) whilst also looking to the challenges facing the aluminium packaging recycling sector in the future.

After dinner the audience, which included some of Alupro’s founder members, current members and campaign partners, industry associates and staff, enjoyed guest speaker, TV and radio broadcaster Jeremy Vine who gave his own entertaining perspective on recycling, as well as providing anecdotes taken from his eventful career.DSC_9326

Parliamentary Under Secretary of State for Water, Forestry, Rural Affairs and Resource Management, Dan Rogerson MP offered his best wishes to Alupro, commenting: “Over the past 25 years recycling in the UK has become an established part of all of our daily lives, and the aluminium packaging industry can take a lot of the credit for having shaped this
change through the hugely successful MetalMatters and Every Can Counts awareness-raising campaigns.

“I’m sure that with the support of its members Alupro will continue to ensure more of this valuable material is recovered, so that the UK and Europe reap the benefit of aluminium’s endless recyclability.”

Rick Hindley said: “The evening was a great success and it was a real pleasure to celebrate with so many old friends, colleagues and programme partners who have helped make Alupro the success it is today. The future holds many challenges for the aluminium packaging recycling sector, but the enthusiasm and commitment shown by our members ensures Alupro is in the best possible position to face the next 25 years with confidence.”


Incinerator Bottom Ash – Aluminium Packaging Protocol Acknowledged

A new protocol accounting for the aluminium packaging recovered from incinerator bottom ash (IBA) for recycling will allow PRNs to be issued on this material from 1st January 2015. The protocol, which has been developed by the Aluminium Packaging Recycling Organisation (Alupro) and has been acknowledged by the Environment Agency (EA), could see as much as 10,000 tonnes of recovered aluminium being counted towards the targets set for the recovery of aluminium packaging. Read more

Every Can Counts celebrates Fifth Anniversary and European Expansion

DSC_0006Away from home drinks can recycling initiative Every Can Counts is celebrating its fifth anniversary, having successfully expanded the brand into seven European countries since launching in the UK in 2009.

In the UK the programme is delivered by a funding partnership comprising European and UK beverage can manufacturers, the aluminium packaging recycling industry and leading drinks brands*1.There are over 10,000 Every Can Counts branded recycling collection points in workplaces throughout the UK and the programme has taken part in 54 days of promotional activity at festivals and events since its launch. Read more

Three new MetalMatters campaigns target 360,000 households

MetalMatters-Lewisham-061The Secretary of State for Environment, Food & Rural Affairs Rt. Hon Owen Paterson MP has offered his support to the MetalMatters recycling communications programme as three major campaigns have launched in the last month,  between them targeting 360,000 households. Read more