Seven out of ten aluminium beverage cans are recycled in Europe!
The European Aluminium Association has announced that the overall recycling rate for aluminium beverage cans in the EU + EFTA countries increased by 1.5% points to a new record level of 69.5% in 2012. Read more
The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to make their ‘metals matter’ by recycling more of the estimated 58.4 million items of metal packaging they use in their homes every year.* Read more
More than half of UK consumers have never used their local shopping centre’s recycling facilities, according to a research report from leading drinks can recycling programme, Every Can Counts. Read more
The Aluminium Packing Recycling Organisation (Alupro) is pleased to welcome Can-Pack UK Ltd as its newest member. Read more
Drinks can recycling programme Every Can Counts is currently supporting this year’s Coca-Cola Christmas truck tour in a new recycling initiative developed in partnership with Coca-Cola Enterprises (CCE). Read more
TV presenter Iolo Williams launched the latest MetalMatters campaign, and called on residents of Torfaen and Rhondda Cynon Taff (RCT) to ‘make their metals matter’. Read more
Smile, it’s the Candid Camera!
Industry-funded drinks can recycling programme Every Can Counts went on the road to get its message about the importance of recycling drinks cans when out of the home to an estimated target audience of 5 million music lovers and holiday-makers over the peak summer holiday consumption period. Read more
Industry-funded recycling programme MetalMatters has teamed up with Recycle For Greater Manchester (R4GM) for its latest campaign to improve capture rates for metal packaging. Over 405,000 households in the Greater Manchester area are being directly targeted in the 12 week campaign, which aims to increase capture rates for metal packaging collected at the kerbside. Read more
The prestigious Haberdashers’ Hall in London played host to the Aluminium Packaging Recycling Organisation (ALUPRO) as over 100 guests gathered to celebrate the organisation’s 25th anniversary.
The black tie dinner event was opened by Rick Hindley, Alupro’s Executive Director, who was one of the organisation’s first employees back in 1989. Rick reflected on the organisation’s successful campaigns over the last 25 years which have seen the recycling rate for aluminium packaging rise from less than 2% in 1989 to 43% in 2013 (57% for beverage cans) whilst also looking to the challenges facing the aluminium packaging recycling sector in the future.
After dinner the audience, which included some of Alupro’s founder members, current members and campaign partners, industry associates and staff, enjoyed guest speaker, TV and radio broadcaster Jeremy Vine who gave his own entertaining perspective on recycling, as well as providing anecdotes taken from his eventful career.
Parliamentary Under Secretary of State for Water, Forestry, Rural Affairs and Resource Management, Dan Rogerson MP offered his best wishes to Alupro, commenting: “Over the past 25 years recycling in the UK has become an established part of all of our daily lives, and the aluminium packaging industry can take a lot of the credit for having shaped this
change through the hugely successful MetalMatters and Every Can Counts awareness-raising campaigns.
“I’m sure that with the support of its members Alupro will continue to ensure more of this valuable material is recovered, so that the UK and Europe reap the benefit of aluminium’s endless recyclability.”
Rick Hindley said: “The evening was a great success and it was a real pleasure to celebrate with so many old friends, colleagues and programme partners who have helped make Alupro the success it is today. The future holds many challenges for the aluminium packaging recycling sector, but the enthusiasm and commitment shown by our members ensures Alupro is in the best possible position to face the next 25 years with confidence.”
A new protocol accounting for the aluminium packaging recovered from incinerator bottom ash (IBA) for recycling will allow PRNs to be issued on this material from 1st January 2015. The protocol, which has been developed by the Aluminium Packaging Recycling Organisation (Alupro) and has been acknowledged by the Environment Agency (EA), could see as much as 10,000 tonnes of recovered aluminium being counted towards the targets set for the recovery of aluminium packaging. Read more
