Every Can Counts celebrates Fifth Anniversary and European Expansion

DSC_0006Away from home drinks can recycling initiative Every Can Counts is celebrating its fifth anniversary, having successfully expanded the brand into seven European countries since launching in the UK in 2009.

In the UK the programme is delivered by a funding partnership comprising European and UK beverage can manufacturers, the aluminium packaging recycling industry and leading drinks brands*1.There are over 10,000 Every Can Counts branded recycling collection points in workplaces throughout the UK and the programme has taken part in 54 days of promotional activity at festivals and events since its launch. Read more

Three new MetalMatters campaigns target 360,000 households

MetalMatters-Lewisham-061The Secretary of State for Environment, Food & Rural Affairs Rt. Hon Owen Paterson MP has offered his support to the MetalMatters recycling communications programme as three major campaigns have launched in the last month,  between them targeting 360,000 households. Read more

Winners announced in the Alu D&T Challenge

14-03 D&T winners groupWinners of the 2013/14 Aluminium Design & Technology (D&T) Challenge, a design competition for 11 to 14 year old pupils, took center stage at Birmingham’s innovative science museum, Thinktank as the aluminium industry gathered to recognise and celebrate their creative talents and winning projects. Read more

Alupro Position Statement on Q4/2013 Packaging Recycling Performance Data

ALU PACKAGINGWith the Q4/2013 PRN results published, the Aluminium Packaging Recycling Organisation (ALUPRO) is pleased the aluminium packaging sector has surpassed its recycling goal for 2013, recovering 70,788 tonnes of aluminium, up 7,928 tonnes or 12.6% on 2012. Read more

Kerbside First for Alupro as new “Leave Your Cap On” Recycling campaigns launch

North Lincs Dec13North Lincolnshire Council and Leeds City Council have become the latest local authorities to launch Alupro’s “Leave Your Cap On” recycling communications campaign which encourages recyclers to screw the aluminium caps back on glass bottles before recycling. The new campaigns have seen stickers with the message ‘you can leave your cap on’ applied to over 870 glass banks across Leeds and 191 in North Lincolnshire.  In addition North Lincolnshire Council is the first to take the message kerbside, running a trial in one round.

The programme, which has been developed by Alupro in partnership with British Glass and EAFA (European Aluminium Foil Association), aims to increase the recovery of aluminium screw caps and closures, used predominantly on wine and spirits and cooking ingredients such as olive oil, as the metal can be successfully recovered during the glass recycling process. Read more

European aluminium beverage can recycling at record level of 68%

ALU-CANS cropped The overall recycling rate for aluminium beverage cans in the EU 27 + EFTA countries increased by 2.4% points to a new record level of 68% in 2011. If the collection of cans in the remaining European countries and Turkey is included, this means that more than 25 billion cans are recycled in Europe annually. This represents a total amount of 365,000 tons of recycled aluminium, avoiding 3 million tonnes of greenhouse gas emissions (source: Environmental Profile Report_ April 2013).

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Every Can Counts trial aims to help Scotland recycle drinks cans ‘on the go’

Every Can Counts and Zero Waste Scotland are helping people around Scotland recycle their drinks cans while they are out and about.

Every Can Counts 012

Zero Waste Scotland and Every Can Counts are funding the six-month trial, which is taking place at Stirling’s Thistles Shopping Centre, Falkirk Bus Station, Queen Margaret University, Dundee College and Elgin Academy.  The trial is part of Zero Waste Scotland’s work to ensure valuable materials can be recycled. Read more

Proof that MetalMatters makes a long-term difference to kerbside recycling

Latest figures show that the MetalMatters programme has successfully delivered sustained increases in the volumes of metal packaging collected at the kerbside long after the initial communications campaign intervention period.   Read more

The Alu D&T Challenge returns for 2013

The Alu D&T Challenge, our national competition for 11-14 year olds, is back! The Challenge encourages students to think about the importance of sustainable design, using aluminium.   Read more

Alupro seeks more Local Authority partners for Caps & Closures Campaign

Screw caps used on wine and spirits bottles are made from 100% recyclable aluminium

Alupro is looking for a number of new local authorities to partner with and take advantage of its package of free support to educate households and promote the importance of recycling aluminium caps and closures. Read more