‘Foil in love with recycling’
‘Foil in love with recycling’ is a fully-funded campaign offered to councils that are either introducing aluminium foil into their kerbside recycling service, would like help tackling contamination issues or would simply like to improve the capture rate of foil. Since 2017 the campaign has been deployed in 21 local authority areas and communicated to 3 million households.
Research undertaken by the Waste and Resources Action Programme (WRAP) through their annual Recycling Tracker survey (2018), indicates that a quarter of residents surveyed put aluminium foil into their general waste bin, even though it is collected for recycling by their council. There is an opportunity to vastly improve the capture rate of this valuable material and to end the confusion surrounding its recyclability.
Annually each household in the UK uses approximately 182 foil trays and 144 metres of wrapping foil.
BENEFITS OF USING ‘FOIL IN LOVE WITH RECYCLING’
- Programme available to any local authority in the UK.
- Fully-funded by Alupro.
- Free communications template materials in a range of styles, including advertising and vehicle signage templates, editorial content and ‘How to’ films and animations to support the message. Free social media templates are available via the Alupro Media Library .
- Assistance with launch PR including press release templates, launch photocall materials and content for webpages.
HOW YOU CAN GET INVOLVED
To speak to one of our programme managers about setting up your own foil recycling campaign, please contact Alupro tel: 01527 597 757 or info@alupro.org.uk
The programme is managed and run by Alupro.
Contact us now to improve aluminium foil recycling in your area
