The Foil Recycling Programme
Launched in 2017, the Foil Recycling Programme encourages householders to recycle their aluminium foil packaging such as trays, dairy lidding and confectionery foil. The campaign has been deployed in 19 local authority areas and communicated to 2.5 million households.
Research undertaken by the Waste and Resources Action Programme (WRAP) through their annual Recycling Tracker survey (2018), indicates that a quarter of residents surveyed put aluminium foil into their general waste bin, even though it is collected for recycling by their council. There is an opportunity to vastly improve the capture rate of this valuable material and to end the confusion surrounding its recyclability.
Annually each household in the UK uses approximately 182 foil trays and 144 metres of wrapping foil.
BENEFITS OF USING THE FOIL RECYCLING PROGRAMME
- Programme available to any local authority in the UK.
- Free communications template materials including advertising and vehicle signage templates, editorial content and ‘How to’ films and animations to support the message. Free social media templates are available via the Alupro Media Library .
- Assistance with launch PR including press release templates, launch photocall materials and content for webpages.
HOW YOU CAN GET INVOLVED
To speak to one of our programme managers about setting up your own foil recycling campaign, please contact Alupro tel: 01527 597 757 or firstname.lastname@example.org
The Foil Recycling Programme materials were funded by the European Aluminium Foil Association and Alupro.
The programme is managed and run by Alupro.