People
Nothing changes without people. To achieve a fully circular economy and tackle the challenges we face, the public must be engaged, educated and encouraged to act.
Every Can
Counts
Every Can Counts is an industry-funded programme which inspires,
encourages and empowers people to recycle their empty drink cans, wherever
they are.
MetalMatters is a communication programme which raises the recycling rate of all metal packaging consumed within the home.
This programme covers both aluminium and steel. We partner with Local Authorities to deliver MetalMatters to their residents and measure the additional metal collected.
In 2022 the MetalMatters campaign resulted in 70 additional tonnes of aluminium and steel recycled, saving 630 tonnes of carbon.
This programme is funded by Alupro and partners with Local Authorities to raise the recycling rate of aluminium foil packaging within kerbside systems.
It communicates clear instructions about where you can find foil within the home (foil is used in many applications) and how to present it ready for recycling.
fOIL IN LOVE WITH RECYCLING IN 2022
We have a number of education programmes ranging from Keystage two and three, right through to undergraduates. The education programmes are completely free and downloadable from our
website and often feature competitions to incentivise students and teachers to take part.
