The Lonely Aerosol
The Lonely Aerosol is a digital engagement campaign designed to encourage consumers to recycle their empty aerosols. Using animated characters that have been created to represent the diversity of aerosol containers found within the home, such as ‘Pump Up The Volume’ a glamourous hairspray can to ‘Any Old Oil’ a wise, old oil can in the garage, the fun personailities educate viewers about the critical importance of aerosol recycling.
The online campaign is part of a wider cross-industry programme, spearheaded by Alupro and run in partnership with members Ball Aerocan and the British Aerosol Manufacturers Association (BAMA), which seeks to establish a proper baseline for aerosol recycling rates and address the issue of aerosol recycling in a post-DRS collection system.
Learn about The Lonely Aerosol