The Foil Recycling campaign
A fully-funded communications campaign which aims to increase the quality and quantity of foil packaging collected from households. Launched in late 2017, the campaign has been used by 19 local authorities communicating to over 2.5 million households.
The campaign includes a toolkit containing artwork, editorial and video content which can be easily adapted to create a campaign to educate, inform and remind residents about which types of packaging are made from aluminium foil and how to present them for recycling.
The programme is funded by Alupro and the European Aluminium Association (EAFA)
Learn about the Foil Recycling campaign