MetalMatters is an innovative marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes. Funded by a partnership of metal packaging manufacturers, reprocessors and fillers, MetalMatters is the largest industry-funded communications programme in the UK and has been commended as an example of ‘best practice’ by national and devolved governments.
Alupro has managed the campaign since 2012, in which time it has directly targeted over 5.5 million households in 84 local authorties across the UK. Read the MetalMatters overview.
Learn about MetalMatters