Alupro has a proven track record of developing and running programmes that make a difference. Our initiatives have made a major contribution to raising awareness, delivering lasting and positive behaviour change and increasing the recycling rate of not just aluminium packaging, but all metal packaging and other recyclable materials.
Every Can Counts
Every Can Counts inspires, encourages and empowers people to recycle their empty drink cans – wherever they are.
A partnership between the drink can manufacturers, fillers, leading drinks brands and the recycling industry, Every Can Counts was developed by Alupro and launched in 2009. It soon expanded into Europe and is currently running in 20 countries. Every Can Counts is seen by its funding partners as the ‘umbrella’ brand for promoting the unique sustainability of the drinks can across Europe.
MetalMatters
MetalMatters is an innovative marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes. Funded by a partnership of metal packaging manufacturers, reprocessors and fillers, MetalMatters is the largest industry-funded communications programme in the UK and has been commended as an example of ‘best practice’ by national and devolved governments.
Alupro has managed the campaign since 2012, in which time it has directly targeted over 6 million households in 99 local authorities across the UK. Read the MetalMatters overview.
The Foil Recycling campaign
A fully-funded communications campaign which aims to increase the quality and quantity of foil packaging collected from households. Launched in late 2017, the campaign has been used by 19 local authorities communicating to over 2.5 million households.
The campaign includes a toolkit containing artwork, editorial and video content which can be easily adapted to create a campaign to educate, inform and remind residents about which types of packaging are made from aluminium foil and how to present them for recycling.
The programme is funded by Alupro and the European Aluminium Association (EAFA)
The Lonely Aerosol
The Lonely Aerosol is a digital engagement campaign designed to encourage consumers to recycle their empty aerosols. Using animated characters that have been created to represent the diversity of aerosol containers found within the home, such as ‘Pump Up The Volume’ a glamourous hairspray can to ‘Any Old Oil’ a wise, old oil can in the garage, the fun personailities educate viewers about the critical importance of aerosol recycling.
The online campaign is part of a wider cross-industry programme, spearheaded by Alupro and run in partnership with members Ball Aerocan and the British Aerosol Manufacturers Association (BAMA), which seeks to establish a proper baseline for aerosol recycling rates and address the issue of aerosol recycling in a post-DRS collection system.
Learn about The Lonely Aerosol
Supporting Community Recycling Enterprises
For many community enterprises across the UK aluminium can and foil recycling provides a valuable revenue stream for many recycling service providers and community groups. Alupro works with groups around the UK, many of whom offer services including business collections and foil recycling services. To find your nearest community recycling enterprise please use our recycling locator service.
