Alupro is the voice of the aluminium packaging industry in the UK. advocating for well-designed, recycling-friendly policies and collaborating to achieve results for our members.
In 2022 Alupro launched the “Aluminium Manifesto”, our members’ vision for a world-class recycling system in the UK. Launched by Ruth Jones MP, the shadow environment minister, it is our industry’s line in the sand to measure policy progress that will support our ambitions.
Our manifesto was just the tip of the iceberg. During 2022 our advocacy work included:
- 39 meetings with MPs and government departments
- Responding to four consultations including PRN reform
- Publishing eight thought-leadership pieces to encourage others in the industry to act with us
Our key messages throughout have been that waste and recycling policy must be well-designed, outcomes-based and fair, as well as giving consideration on how the public must be consistently educated and engaged. Our ultimate aim is for policy to deliver greater quantities of higher quality recycling, without adverse and unintended consequences.
Alupro’s messages are regularly heard, reaching over 5 million people throughout 2022 across print and online media.