Alupro, the aluminium packaging recycling organisation, is set to showcase its latest communications and educational programmes at this year’s LARAC Conference. Taking place at The Hilton Metropole in Birmingham between 5-6 October, the leading waste and recycling event will bring together thousands of local authority representatives from across the UK.

Exhibiting at stand 14 in the Kings Suite, members of the Alupro team are set to showcase their latest campaigns. Alongside MetalMatters, a direct engagement initiative that aims to inspire homeowners to recycle their metal packaging, delegates will have the opportunity to learn about Every Can Counts, a programme that encourages consumers to recycle beverage cans outside of the home.

First launched in 2012, MetalMatters has since been adopted by 112 councils nationwide, reaching more than seven million households. In 2021, the programme added the option of digital engagement tactics, using a variety of social media platforms to communicate targeted recycling messages towards difficult to reach audiences.

In addition to the awareness initiatives, Alupro will also showcase its latest education programme, ‘Bin-fluencers’, which provides an engaging way for teachers to bring recycling into the curriculum.

Tom Giddings, executive director at Alupro, commented: “As the leading event in the local authority waste and recycling calendar, we’re looking forward to attending the LARAC Conference to discuss our latest initiatives with delegates. While many local authorities will be aware of our work, there will be plenty of opportunities to further expand our reach.

“Our programmes aim to engage with key audiences and drive the message of best practice aluminium packaging recycling. We appreciate the opportunity to speak with delegates to discuss how a collaboration with Alupro could help to drive an uplift in kerbside collection volumes.”

For more information about Alupro, or the organisation’s educational programmes, visit www.metalmatters.org.uk, www.everycancounts.co.uk or www.learningaluminium.co.uk.