Phase Two #FoilFriday

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#FoilFriday is a new, free campaign designed to help promote aluminium foil recycling. Below are a couple of examples of the graphics and animations that you’ll find within the downloadable materials.   There are 16 resources in total for phase one of the campaign, covering September and October, simply click the download link (‘Email this to me’) in the red box at the bottom of this page!  Follow us on social for updates about phase two and don’t forget to use the hashtag #FoilFriday on any posts you put out! There are Welsh language versions of these materials in the resource library if you need them.

Phase Two #FoilFriday Welsh language resources

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#FoilFriday is a new, free campaign designed to help promote aluminium foil recycling. Below are the graphics and animations that you’ll find within the downloadable materials.   There are 16 resources in total for phase two of the campaign, to cover September and October, simply click the download link (‘Email this to me’) in the red box at the bottom of this page!  Follow us on social for updates about phase three and don’t forget to use the hashtag #FoilFriday on any posts you put out!

UK Aerosol Recycling Initiative announces new partner

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Henkel, the leading global solutions provider for adhesives, sealants and functional coatings, has joined the UK Aerosol Recycling Initiative. Spearheaded by Alupro, the national programme aims to increase awareness and education to drive an uplift in aerosol recycling rates.

With a legacy of more than 145 years, Henkel champions innovative and sustainable brands and technologies across the world. The company’s portfolio includes well-known hair care products, laundry detergents and adhesives, such as Loctite, Jeyes, Schwarzkopf and Dylon Dyes.

Launched in September 2022, the UK Aerosol Recycling Initiative is targeting a national aerosol recycling rate of 50% by 2030. Alongside working to improve consumer education and establish an accurate baseline, the group recently collaborated to launch a pioneering roadmap to guide progress towards achieving this goal.

Claudia Berto, Head of R&D Operations (UK & Ireland) at Henkel, commented: “We’re delighted to be partnering with the UK Aerosol Recycling Initiative and supporting its mission to further improve aerosol recycling rates across the UK.

“At Henkel, we’re committed to contributing to a cleaner, more sustainable future and fostering innovation to embrace the circular economy. Together, alongside businesses from across the aerosol value chain, we can work to make a lasting impact, promoting responsible consumption and best practice recycling.”

Tom Giddings, executive director at Alupro, added: “As a world-leading solutions provider, partnering with Henkel will prove invaluable to the UK Aerosol Recycling Initiative as we continue to drive change in the aluminium packaging industry.

“Following the launch of our roadmap earlier this year, the initiative has continued to expand and develop. Behind the scenes, we’re making important progress towards the next phase of our plan and we’re excited to continue working alongside our partners to maximise the recycling of aluminium packaging.”

For more information about the UK Aerosol Recycling Initiative, visit www.alupro.org.uk/industry/programmes/the-uk-aerosol-recycling-initiative.

ENDS