Alupro launches new consumer campaign, #FoilFriday

As part of an continued drive to increase aluminium recycling rates within the UK, Alupro has launched a new consumer engagement campaign, #FoilFriday. Running between July and December, the programme will see householders targeted with a series of digital media assets in a bid to increase aluminium foil recycling and reduce contamination.

Run in partnership with local authorities, the initiative will harness the use of social media to encourage residents to recycle more at home. A suite of #FoilFriday social media assets promoting best practice recycling advice and linking to key themes throughout the year, are available to download for free from the Alupro website.

The six-month initiative also supplies website content, a foil fact sheet and local press releases for use throughout the campaign – with all promotional materials also available in Welsh.

Tom Giddings, executive director of Alupro, commented: “One of our key roles as an organisation is consumer education and by working closely with local authorities, we’re able to effectively communicate the benefits and importance of recycling aluminium packaging.

“Throughout all of our campaigns, the most important message is that aluminium is infinitely recyclable, meaning it can be repurposed time and time again – and crucially, this is where making a few small changes can add up to a big environmental impact.

“We’re confident that this campaign will enable us to reach a wider audience, while also contributing to the increase in aluminium packaging recycling rates.”

To download your #FoilFriday campaign materials click here.

Aluminium packaging recycling soars in Q2, but PRN prices remain high

According to recent data published on the National Packaging Waste Database (NPWD) by the Environment Agency (EA), aluminium packaging recycling volumes rocketed in Q2. Showing an impressive uplift compared to the same period in 2022, this puts the industry firmly on track to once again exceed annual recycling targets.

In Q2 2023, 38,829 tonnes of aluminium packaging were collected for recycling – a 5% increase year-on-year. Of this volume, 26,749 tonnes were recycled through kerbside, bring and on-the-go systems (69% of total volume, +5% YOY), while 11,791 were recovered from incinerator bottom ash (IBA), with tonnages up +5% compared to 2022.

So far this year, a total of 79,922 tonnes have been captured across the UK, representing 58% of the volume needed to surpass this year’s aluminium packaging recycling target. Compared to 2022, the market is already tracking 11% ahead and, if momentum continues, looks firmly on course to reach record rates.

Tom Giddings, executive director of Alupro, commented: “It’s encouraging to share such positive recycling figures for the second quarter of 2023. We’re significantly ahead of 2022 volumes and look set to maintain this progress well into the second half of the year.

“However, despite excellent recycling rates, PRN prices remain abnormally high – a dichotomy that undermines aluminium’s sustainability credentials and directly impacts packaging users who are often perplexed by the erratic cost of compliance.

“If we’re not careful, skewed pricing will also drive an unnecessary increase in the volume of post-consumer material sent for recycling overseas, alongside a drop in demand from the domestic market. Moving forward, greater transparency in packaging waste recycling is therefore essential.

“Following further delays to EPR reform, it’s clear that addressing the PRN system should be our number one priority. While it has delivered upon its initial objectives, the system is now dated and frankly unsuitable for purpose – inflated prices despite strong recycling volumes perfectly demonstrate this.

“We don’t need yet another consultation, we need action. This will prove pivotal in further driving recycling rates, as well as transitioning towards a more circular economy.”

To access the National Packaging Waste Database, visit


Local schoolchildren enjoy free metal recycling workshop

Last week, pupils from Stilton Primary School in Peterborough learned all about the benefits of recycling metal packaging at a special workshop. Hosted by Eleanor Shorland from Tata Steel, the session explored the recycling process and gave practical advice about how best to separate packaging at the kerbside.

In total, more than 90 schoolchildren attended the workshop, which follows shortly behind the launch of a new recycling awareness campaign by RECAP, the waste partnership between Cambridgeshire and Peterborough.

‘MetalMatters’ used social media messaging and local radio advertising, alongside outdoor advertising, to communicate the widespread benefits of metal packaging recycling with local residents. Aiming to increase both collection volumes and recycling quality, the campaign reached an estimated 327,000 households.

Eleanor Shorland, Packaging Recycling Education Officer at Tata Steel, commented: “Engaging with the recyclers of tomorrow and educating them about best practice is so important. If we can make sustainability fun and relatable early on, it’s far more likely that they’ll prioritise the environment – and recycle their used metal packaging – in the future.

“As part of my role, I’ve held hundreds of workshops all over the UK to help educate children about recycling – why it’s so important, how best to do it and the wide range of products that we can create using empty packaging that would otherwise be thrown in the bin. The more pupils we can engage with, the more recycling advocates we can inspire!”

Tom Giddings, executive director of Alupro, the organisation behind MetalMatters, added: “Since we launched the first MetalMatters campaign back in 2012, Tata Steel has been a committed partner. Hand in hand with each of our awareness campaigns, Eleanor gets out to as many local schools as she possibly can to help spread the recycling message further.

“It’s wonderful to see such fantastic feedback from the workshops and so many enthusiastic pupils. Hopefully the campaigns will work in parallel to really help drive up metal packaging recycling rates across the two counties.”

As part of her educational tour of the RECAP region, Eleanor also visited the Education Centre at Waterbeach Waste Management Park. To find out more about Eleanor’s work, visit

Winner announced for Alupro-sponsored category at 2023 Student Starpack Awards

Alupro has revealed the winner of the ‘replacing multi-material packaging’ category at this year’s 2023 Student Starpack Awards. James Albosh, from Nottingham Trent University, took home first place for his prepared meal packaging design.

Alongside taking home £500 to help further his studies, James will receive a VIP tour of one of Crown Packaging’s state-of-the-art UK drink can manufacturing plants. The visit will include behind-the-scenes access to the facility and a Q&A opportunity with the senior design team – a truly money can’t buy prize.

As part of his entry, James created ‘Kahaan’ – a suite of reusable and recyclable packaging materials for prepared meals. Inspired by camping cookware, the design allows consumers to easily stack products on top of each other, while a discrete handle makes it possible to use the packaging as a stovetop cooking vessel.

Organised by the Institute of Materials, Minerals and Mining (IOM3), the Student Starpack Awards challenged university students to create a design to replace multi-material packaging, such as cardboard and film, and instead embracing an infinitely recyclable aluminium solution.

Tom Giddings, executive director at Alupro, commented: “All of the entries submitted this year impressed the judging panel, but James’ design certainly stood out. Our brief encouraged applicants to think about the use of aluminium in innovative packaging design and Kahaan demonstrated that perfectly.

“The concept was incredibly well designed, with the unique bonus of the stove-top cooking feature demonstrating the true versatility of aluminium. A deserved winner of this year’s award. Congratulations, James!”

James Albosh added: “The project really encouraged me to think outside of the box when considering the application of aluminium in sustainable packaging design. Developing the concept was a lot of fun and enabled me to explore the properties of the material and its many capabilities.

“I’d like to thank IOM3 for the opportunity to enter and my tutors for their support throughout the competition. I’m looking forward to visiting one of Crown Packaging’s UK sites to see the manufacturing process first hand.”

For more information about the awards, visit:


Phase One #FoilFriday Welsh language resources

#FoilFriday is a new, free campaign designed to help promote aluminium foil recycling. Below are a couple of examples of the graphics and animations that you’ll find within the downloadable materials.   There are 14 resources in total for phase one of the campaign, simply click the download link (‘Email this to me’) in the red box at the bottom of this page!  Follow us on social for updates about phase two and don’t forget to use the hashtag #FoilFriday on any posts you put out!


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Phase One #FoilFriday

#FoilFriday is a new, free campaign designed to help promote aluminium foil recycling. Below are a couple of examples of the graphics and animations that you’ll find within the downloadable materials.   There are 14 resources in total for phase one of the campaign, simply click the download link (‘Email this to me’) in the red box at the bottom of this page!  Follow us on social for updates about phase two and don’t forget to use the hashtag #FoilFriday on any posts you put out! There are Welsh language versions of these materials in the resource library if you need them.