Alupro duo named in the 2023 Resource Hot 100

Two Alupro team members have been recognised as part of this year’s Resource Hot 100 – a definitive list, voted for by the sector itself, of the leading names and brightest lights in the UK recycling industry.

Tom Giddings, executive director (#50); and Martin Hyde, sustainability and public affairs manager (#91); both placed in the prestigious poll, alongside broadcasting royalty Sir David Attenborough and circular economy pioneer Dame Ellen MacArthur.

With the ambition of celebrating vision, ambition and achievement across the waste industry, the Hot 100 has fast become the who’s who of resource management. Established in 2002, the initiative invites industry professionals to nominate and vote for the people they feel have made a real difference over the past 12 months.

With a record number of votes received, over 4,000 more than last year, competition is rife for a place in the Hot 100. While Giddings is a new entry for 2023, this is the second year in a row that Hyde has made the grade, named in the 2022 list for his commitment to improving consumer education and influencing legislative change.

Commenting on the announcement, Tom Giddings said: “As the independent voice of the aluminium packaging recycling industry, Alupro is committed to inspiring change and embracing innovation to drive a national uplift in recycling rates. We’re proud to represent our members and spread the message far and wide that aluminium is infinitely recyclable – the perfect example of a circular packaging economy.

“Being recognised in the Resource Hot 100 is truly humbling. While it may be our names on paper, it’s testament to the hard work and dedication of our entire team that Alupro is being noticed by our peers for making a real difference and driving measurable change.”

Hyde added: “With new legislation transforming the sector, innovation, inspiration and continued momentum is key to maximising recycling rates in the long-term. Over the past 12 months alone, we’ve been proud to implement a number of new consumer engagement programmes, launch numerous roadmaps and reports, as well as play a driving role in shaping the policy landscape of tomorrow.

“Being seen from afar as drivers of change is hugely rewarding – a proud moment indeed.”

The 2023 Resource Hot 100 can be found at, where you can also register your interest to participate in next year’s list.



Cambridgeshire and Peterborough residents encouraged to recycle their metal packaging

A new campaign promoting metal packaging recycling has been introduced by RECAP, the waste partnership between Cambridgeshire and Peterborough. In a bid to improve kerbside recycling rates, households across the region are being encouraged to recycle their aluminium wrapping foil and foil trays, food and drinks cans, as well as empty aerosols and metal screw tops.

Spearheaded by the Aluminium Packaging Recycling Organisation (Alupro), the ‘MetalMatters’ programme will use targeted social media messaging and local radio advertising, alongside an outdoor advertising campaign, to communicate the widespread benefits of metal packaging recycling.

The six-week initiative is expected to reach more than 327,000 households across seven local authorities – Cambridge City Council, Cambridgeshire County Council, East Cambridgeshire District Council, Fenland District Council, Huntingdonshire District Council, South Cambridgeshire District Council and Peterborough City Council. Since its launch in 2012, more than 119 local authorities have adopted MetalMatters, with recycling rates improving in result.

Bryony Rothwell, RECAP Waste Partnership Managercommented: “At RECAP, our goal is to drive recycling rates up and reduce waste by identifying environmentally responsible ways to meet the needs of our local communities. MetalMatters will allow us to engage with residents across Cambridgeshire and Peterborough, encouraging them to think about their recycling habits and how best to dispose of their metal packaging.”

Tom Giddings, executive director of Alupro, added: “For more than a decade, our MetalMatters programme has been educating the public about the benefits and importance of recycling metal packaging. We’re confident that the introduction of this campaign will help to drive an increase in recycling rates and households taking positive action across Cambridgeshire and Peterborough.

“For us, the most important message is that metal is infinitely recyclable, meaning the quality and properties of the metal will be unchanged during the recycling process. Making a few small changes can add up to a big environmental impact.”

Funded by the metal packaging industry, MetalMatters aims to educated householders about the benefits of metal packaging and encourage them to recycle. Designed to support kerbside recycling schemes, MetalMatters can be run by any local authority, either region-wide, by collection round or even by demographic targeting.

For more information about MetalMatters, or to register your interest, visit,