{"id":6047,"date":"2019-03-18T09:46:42","date_gmt":"2019-03-18T09:46:42","guid":{"rendered":"https:\/\/alupro.org.uk\/?p=6047"},"modified":"2023-08-29T08:29:53","modified_gmt":"2023-08-29T08:29:53","slug":"metalmatters-springs-into-action-on-global-recycling-day","status":"publish","type":"post","link":"https:\/\/alupro.org.uk\/metalmatters-springs-into-action-on-global-recycling-day\/","title":{"rendered":"MetalMatters springs into action on Global Recycling Day"},"content":{"rendered":"

As we celebrate Global Recycling Day, three UK Councils are launching their MetalMatters campaigns.<\/p>\n

As more and more people across the UK shift their focus towards recycling today, Merthyr Tydfil, Powys and Teignbridge District Council in Devon will urge a total of 157,000 households to \u2018Make their metals matter\u2019.\u00a0\u00a0 Starting today, and for the next 12 weeks, residents will be encouraged to recycle all of their drink cans, food tins, empty aerosols, foil and foil trays in their kerbside recycling bins.<\/p>\n

Every household will receive leaflets about MetalMatters and the campaign will be supported through local roadshows, outdoor advertising, social media and even a competition to win family tickets to Devon\u2019s top attractions for lucky residents in Teignbridge!<\/p>\n

Following the \u2018Closing the Loop: Four steps towards 100% aluminium packaging recycling\u2019 report published last week by Green Alliance1<\/sup>, these campaigns could not be more timely.<\/p>\n

Rick Hindley, executive director of project managers Alupro, said:<\/p>\n

\u2018The Green Alliance report indicated that only 13% of aerosols and foil are currently collected for recycling and considering that on average UK households use 27 aerosols, 182 foil trays and 144 metres of wrapping foil per year, it is a great opportunity to divert this valuable metal away from landfill and back into the recycling loop.\u00a0\u00a0 Aerosols and foil are also the two most likely items to cause confusion for householders regarding recycling which is why it is so important to clarify their recyclability and highlight the importance of recycling metal packaging2<\/sup> \u2019<\/p>\n

The three campaigns are being jointly funded by MetalMatters, an industry partnership comprising of the UK\u2019s leading producers, users and recyclers of metal packaging and Merthyr Tydfil County Borough Council, Powys County Council and Devon County Council respectively.\u00a0\u00a0 MetalMatters is a shining example of how industry and local authority collaboration can provide a much needed communications boost to improve metal capture rates and reduce contamination.<\/p>\n

Launched in 2012 the programme has been deployed in 99 local authorities and directly communicated with over 6 million households to date.<\/p>\n

 <\/p>\n

ENDS<\/strong><\/p>\n

 <\/p>\n

Pictured:<\/strong> MetalMatters launch with Powys County Council L-R: Nicola Jones<\/strong>, systems and communication manager, Tata Steel; James Thompson<\/strong>, senior waste awareness and enforcement officer, Powys County Council; Kate Cole<\/strong>, programme manager, Alupro.<\/p>\n

1<\/sup> Green Alliance report, \u2018Closing the Loop: Four steps towards 100% aluminium packaging recycling\u2019<\/a><\/p>\n

2 <\/sup>WRAP Recycling Tracker Survey 2018 <\/a><\/p>\n

 <\/p>\n

About MetalMatters<\/strong><\/p>\n

MetalMatters was developed and is funded by the metal packaging manufacturing industry, reprocessors and fillers. The programme works in partnership with local authorities and their waste collection partners to promote metal packaging recycling, and thereby improve capture rates for metal packaging at the kerbside. The MetalMatters programme is supported by WRAP. MetalMatters is being managed on behalf of the funding partners by the Aluminium Packaging Recycling Organisation (Alupro<\/a>).<\/p>\n

For details of MetalMatters campaigns and case studies visit www.metalmatters.org.uk<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

MetalMatters funding partners <\/strong>(at 1st<\/sup> March 2019)<\/p>\n

 <\/p>\n\n\n\n\n\n\n
Industry organisations<\/u><\/strong><\/p>\n

Aluminium Packaging Recycling Organisation (Alupro)<\/p>\n

Beverage Can Makers Europe (BCME)<\/p>\n

British Aerosol Manufacturers Association (BAMA)<\/p>\n

Metal Packaging Manufacturers Association (MPMA)<\/p>\n

European Aluminium Association (EAA)<\/td>\n

Household foil manufacturers<\/u><\/strong><\/p>\n

Cofresco<\/p>\n

ITS<\/p>\n

Melitta<\/p>\n

WrapEx Ltd<\/p>\n

 <\/td>\n<\/tr>\n

Brands<\/u><\/strong><\/p>\n

Marks & Spencer <\/u><\/p>\n

 <\/td>\n

Metal packaging manufacturers<\/u><\/strong><\/p>\n

Ardagh Group<\/p>\n

Guala Closures<\/p>\n

Ball Packaging<\/td>\n<\/tr>\n

Compliance schemes<\/u><\/strong><\/p>\n

Ecosurety Limited<\/p>\n

Valpak Ltd<\/td>\n

Metal reprocessors<\/u><\/strong><\/p>\n

Novelis UK Ltd<\/p>\n

Tata Steel<\/td>\n<\/tr>\n

Foil container manufacturers<\/u><\/strong><\/p>\n

Coppice Alupack<\/p>\n

Nicholl Food Packaging<\/p>\n

i2r Packaging Solutions<\/td>\n

Packer\/fillers<\/u><\/strong><\/p>\n

Unilever<\/p>\n

\u00a0<\/u><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

As we celebrate Global Recycling Day, three UK Councils are launching their MetalMatters campaigns. As more and more people across the UK shift their focus towards recycling today, Merthyr Tydfil, Powys and Teignbridge District Council in Devon will urge a total of 157,000 households to \u2018Make their metals matter\u2019.\u00a0\u00a0 Starting today, and for the next […]<\/p>\n","protected":false},"author":6,"featured_media":6058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"acf":[],"yoast_head":"\nMetalMatters springs into action on Global Recycling Day - Alupro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alupro.org.uk\/metalmatters-springs-into-action-on-global-recycling-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MetalMatters springs into action on Global Recycling Day - Alupro\" \/>\n<meta property=\"og:description\" content=\"As we celebrate Global Recycling Day, three UK Councils are launching their MetalMatters campaigns. 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