{"id":4079,"date":"2015-03-16T14:17:53","date_gmt":"2015-03-16T14:17:53","guid":{"rendered":"https:\/\/alupro.wpengine.com\/metalmatters-launches-in-wrexham\/"},"modified":"2023-08-29T08:30:43","modified_gmt":"2023-08-29T08:30:43","slug":"metalmatters-launches-in-wrexham","status":"publish","type":"post","link":"https:\/\/alupro.org.uk\/metalmatters-launches-in-wrexham\/","title":{"rendered":"MetalMatters launches in Wrexham"},"content":{"rendered":"<p><a href=\"http:\/\/alupro.org.uk\/wp-content\/uploads\/2015\/03\/1002Recycle08.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2233\" src=\"http:\/\/alupro.org.uk\/wp-content\/uploads\/2015\/03\/1002Recycle08-300x200.jpg\" alt=\"1002Recycle08\" width=\"300\" height=\"200\" \/><\/a>The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to make their \u2018metals matter\u2019 by recycling more of the estimated 58.4 million items of metal packaging they use in their homes every year.*\u00a0<!--more--><\/p>\n<p>Used metal packaging can be recycled endlessly into new products at a far lower cost to industry, and the environment, than making them from raw materials.<\/p>\n<p>Research** has shown that people aren\u2019t always aware that their used metal packaging will be transformed into new valuable everyday items when collected for recycling. The new campaign aims to help people understand what can be recycled and explain what happens to the metals collected.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2234 size-large\" src=\"http:\/\/alupro.org.uk\/wp-content\/uploads\/2015\/03\/1002Recycle09-1030x680.jpg\" alt=\"MetalMatters \" width=\"1030\" height=\"680\" \/>The metal packaging manufacturing industry, recyclers and fillers have teamed up with Waste Awareness Wales and Wrexham Council to launch the \u2018make your metals matter\u2019 recycling campaign in Wales, to raise awareness of the importance of metal packaging recycling and to increase the amount collected from households.<\/p>\n<p>If all the metal packaging used in the Wrexham area each year was collected for recycling it would save around 4,100 tonnes of carbon dioxide, the equivalent to taking over 1009 cars off local streets for a year***.<\/p>\n<p>Aiming to spread this message throughout the area the communications campaign will reach more than 58,000 households and includes leaflets which will be sent to every home, online advertising and social media posts which will carry the \u2018make your metals matter\u2019 message. Roadshows at local supermarkets will also enable residents to get more information about what they can do to make a difference.<\/p>\n<p>Cllr David Bithell, Lead Member for the Environment and Public Protection, said: \u201cWe\u2019re calling on local residents to make their metals matter and help increase the areas recycling performance. We are committed to reducing the amount of waste sent to landfill and we hope the campaign will encourage our residents to recycle more of the metal packaging they use every day. Every can recycled saves enough energy to run a TV for three hours, so a small action like putting your empty bean tin in the recycling bag, box or bin can make a big difference. Our next target is reaching 70% by 2025 help us to reach our target.\u201d<\/p>\n<p>Andrew Osborne, Recycling Officer at Waste Awareness Wales said: \u201cMetal packaging is a priority material to capture for Wales. Recycling as much of it as possible via Wrexham\u2019s green box scheme will stop more of this valuable resource ending up in landfill\u201d<\/p>\n<p>Rick Hindley, Executive Director of project managers Alupro, said: \u201cIt is great to be able to work in partnership with Waste Awareness Wales and Wrexham County Borough Council to promote the recycling of metal packaging in the city. The MetalMatters programme has delivered significant increases in the volumes of metal packaging collected for recycling in other parts of the UK, so we\u2019re aiming to repeat \u2013 and hopefully better this \u2013 in Wrexham.\u201d<\/p>\n<p>The campaign is being jointly funded by MetalMatters, an industry partnership comprising the UK\u2019s leading producers, users and recyclers of metal packaging, Waste Awareness Wales and Wrexham County Borough Council.<\/p>\n<p><strong>\u00a0ENDS<\/strong><\/p>\n<p><strong><span style=\"text-decoration: underline;\">* Number of million packaging items based on: <\/span><\/strong>600 food tins, 380 drinks cans and 27 empty aerosols thrown out by an average household annually (1007 items), multiplied by approx. number of households 58,000 in Wrexham.<\/p>\n<p>**Research carried out by the BCME (Beverage Can Makers Europe) during the inception stage of the MetalMatters programme.\u00a0\u00a0 Please use this web address to download the case study into the Pilot Programme which details this research <a href=\"http:\/\/www.metalmatters.org.uk\/case-studies\/pilot-programme\">www.metalmatters.org.uk\/case-studies\/pilot-programme<\/a> .<\/p>\n<p><strong><span style=\"text-decoration: underline;\">***CO2 equivalence based on:<\/span><\/strong> The average household consumption of steel and aluminium packaging across 58,000 households in Greater Manchester, the CO2 saving if this entire quantity was recycled and the average emission of CO2 from a standard car per annum.\u00a0Actual calculations are available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to make their \u2018metals matter\u2019 by recycling more of the estimated 58.4 million items of metal packaging they use in their homes every year.*\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,7,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alupro MetalMatters Campaign launches in Wrexham<\/title>\n<meta name=\"description\" content=\"The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to make their \u2018metals matter\u2019 by recycling more of the estimated...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alupro.org.uk\/metalmatters-launches-in-wrexham\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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