Drink can recycling campaign, Every Can Counts has today announced that it is the 2018 Recycling Partner for both the OVO Energy Women’s Tour and the OVO Energy Tour Series events.

The campaign, run by Aluminium Packaging Recycling Organisation (Alupro), is committed to encouraging those who participate in competitive and recreational cycling in the UK and Europe, to recycle their drinks cans when they are out and about. It is working with SweetSpot Group, the organisation behind both the OVO Energy Women’s Tour and OVO Energy Tour Series, to help provide its audience with an environmentally friendly outlook.

With 47% of cans being drunk ‘on the go’ and outside of the home; both the OVO Energy Women’s Tour and OVO Energy Tour Series events provide an opportunity for the recycling campaign to encourage and educate the general public, cyclists and cycling fans, on re-cycling their aluminium goods.

Rick Hindley, Executive Director of Alupro, said: “We are increasingly aware that recycling packaging is something simple we can all do to help protect the Environment Collectively the women’s stage race and the event series attracted over half a million visitors in 2017 and with higher audience figures expected this year; it gives us a great platform to shout about the benefits of recycling aluminium packaging and the Every Can Counts programme.

“If every person that attended these events last year, recycled just one aluminium can, then that would see a reduction of 72 tonnes in CO2 which is the equivalent to a car driving 347,618 kilometres. To put that into perspective – that’s like driving the total distance of the OVO Energy Women’s Tour (678km over five stages) 513 times over.

“As cycling fans, we are delighted to be involved with such globally recognised sporting events and look forward to working alongside the SweetSpot Group whilst watching the racing unfold throughout the summer months.”

Heath Harvey, CEO of SweetSpot, added: “The environmental benefits of both cycling and recycling need little explanation, so it makes perfect sense for the OVO Energy Women’s Tour and OVO Energy Tour Series to partner with Every Can Counts.

“We’re looking forward to working with Every Can Counts to promote the invaluable messages of their campaign; we hope that our enthusiastic racegoers will embrace their collective aims and do their bit to help the environment.”

In addition to branding and drinks cans recycling point set-ups at each stage of the OVO Energy Women’s Tour and the OVO Energy Tour Series – the Every Can Counts team will be attending the following events with their Recycle Race Game (https://youtu.be/UB_o-5Qj5WM)

15^th June – OVO Energy Women’s Tour Finish Stage 3  (Royal Leamington Spa)

16^th June – OVO Energy Women’s Tour Finish Stage 4  (Worcester)

May 10^th – Tour Series Round 1 (Redditch)

May 26^th – Tour Series Round 5  (Aberystwyth)

May 28^th –  Tour Series Round 6 (Stevenage)

May 29^th – Tour Series Round 7 (Wembley Park)

The campaign is also supporting the Trek-Drops professional cycling team for the coming year and there will be opportunities to meet the team and win a number of prizes at the Every Can Counts stand at the above events.

ENDS

Notes to Editor:

For more information about Every Can Counts or to find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.

About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. The programme currently operates in 13 European countries.

www.everycancounts.co.uk/about

www.everycancounts.eu

You can also follow Every Can Counts on Facebook and Twitter.