Fans attending the OVO Energy Women’s Tour this June will have the chance to make Every Can Count as the five-day UCI Women’s World Tour race partners with Alupro, the Aluminium Packaging Recycling Organisation.

Alupro runs campaigns to engage and encourage people to recycle the aluminium packaging they use at home, work and whilst out and about.  The partnership will focus on the Every Can Counts programme, which is encouraging people to recycle drinks cans used outside the home, and in particular by people when they’re ‘on the go’.

“Partnering with the OVO Energy Women’s Tour and Tour Series is a new and exciting opportunity for Alupro,” says Executive Director, Rick Hindley. “Cyclists are, by nature, interested in protecting the environment, so there’s a natural fit with our message about the need to recycle, and the endless recyclability of drink cans. Our fun promotional activity at the events will both entertain and educate a large audience, and we hope it will have a significant impact on raising awareness about the need to recycle, wherever you are.”

Alupro are sponsors of leading British team Drops, who will be racing at both the OVO Energy Women’s Tour (7 – 11 June) and the Matrix Fitness Grand Prix events during The Tour Series, and helping to promote the Every Can Counts programme.

The partnership will also cover The Tour Series, with Alupro attending the Redditch (Tue 9 May), Wembley Park (Tue 16 May) and Bath (Sat 20 May) rounds where fans will also have a chance to find out more in the promo zone.

To find out how you can help make a positive impact on the environment and really make every can count, visit www.everycancounts.co.uk