Alupro’s Response to DEFRA Consultation on UK Packaging Recycling Targets

Alupro fully supports the Government’s preferred option for an increase in recycling targets, (option 3a) and believes the targets proposed are fair and equitable. Alupro urges the Government to ensure that future targets are ‘stretching but realistic’, and are regularly reviewed.

Alupro proposes a review of targets in 2014 in order to assess the impact of any change of reporting to exclude laminates and composite materials, which would come into effect in 2013, and to ensure the integrity of the PRN system is maintained.

Alupro believes that the Government, and Industry’s ambitions and strategies will deliver recycling rates for beverage cans in excess of 75% by 2017 – this is achievable within the current system and Alupro believes this is a more cost-effective than the introduction of a deposit on packaging containers.
The full text of Alupro’s response follows:

DEFRA CONSULTATION ON RECOVERY AND RECYCLING TARGETS FOR PACKAGING WASTE 2013-2017

The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading aluminium packaging producers and reprocessors/exporters in the UK. These companies recycle or export around 75% of the aluminium packaging collected for recycling in the UK.

Alupro’s role is to ensure that packaging waste recycling targets are met through working with local authorities and other partners, and through public education. Alupro is also the industry body responsible for working with Government on policy issues.

The Aluminium Industry is fully committed to continuing to drive up recycling performance, focussing, where possible, on collection systems which deliver the highest quality material. Indeed, voluntarily, it has invested well over £20 million in the development of collection programmes over the past twenty years. There is more than adequate reprocessing capacity to recycle all of the aluminium packaging used in the UK, collection is challenge!

The Aluminium Industry fully supports the setting of future targets which are fair and equitable across all materials, realistic and challenging, but most importantly, achievable.

Key Points of concern:

Accurately Reporting Recycling Performance:

Alupro’s primary objective is to ensure that recycling rates for aluminium packaging are maximised and that all activity is acurately reported through the PRN system. This is not only to ensure that targets are met under the Packaging and Packaging Waste Regulations, but also vitally important for demonstrating achievement of targets in the Courtauld commitment where end of life recycling rate, measured through the PRN system, is the key metric for metal packaging.

Consequently failure to be able to accurately report recycling performance could have a negative commercial impact on the sector.

Flat targets set over the last three years have resulted in PRN values which are currently at a level which leads accredited reprocessors/exporters to question the commercial value of remaining accredited. Indeed, a number of Alupro’s members have expressed doubt as to whether they can justify the costs of accredidation in the future. One member who was accredited as a large reprocessor last year has chosen not to become accredited in 2012.

Equally market conditions which lead to reprocessors/exporters “dipping” in out of the system as prices rise and fall from year to year due to “apparent” market shortages and excesses, is equally not desirable as this will result in wildly fluctuating recycling rates. This is not only a problem for obligated companies from a budgeting and cost control perspective, but also for Government who will be forced to report national recycling levels which go up and down from one year to the next.

The setting of stretching but realistic targets is critical to creating the conditions when it is commercially attractive for companies to maintain their accreditation.

In order to ensure that targets remain a “driver” for accreditation we believe it is important that they are reviewed regularly; it would therefore be prudent to review them again in 2014.

Accreditation of reprocessors/exporters is essential to the integrity of the PRN based system and the accurate reporting of national recycling performance to the EU and for monitoring performance against Courtauld commitment targets.

We therefore propose that the ACP set up a task force to investigate this important issue and develop and evaluate options to protect the integrity of the system by maximising the accreditation of reprocessors/exporters.

Growth in Recycling Performance:

According to 2011 PRN data to end of Q3, it looks like the volumes of aluminium packaging collected for recycling grew by at least 30%. If this level of recycling and growth is sustained in 2012 and beyond the targets proposed by Government in option 3a will be less challenging.

However, due to serious concerns relating to accreditation of reprocessors/exporters (see above), we believe that it is prudent to set increasing targets as proposed by Government.

Data Uncertainty:

We remain concerned about the accuracy of reporting of aluminium sales data by obligated companies relative to the waste stream data reported by Government and provided to Alupro by our members, the major suppliers to the UK market.

Clearly this data is of critical importance to the setting of business targets.

The Government’s proposal to bring the reporting of the aluminium used in laminates into line with EU Directive could potentially impact upon reported obligated data. The impact will not be known until the first round of reporting under the new system happens in 2013.

Again, we believe this also to be a strong reason to review the targets in 2014.

Deposit Systems:

Alupro fully supports the Government’s conclusions regarding the potential impact of deposit systems on the recycling of packaging in the UK and offers the following observations:

• The Government’s and Industry’s ambitions and strategies will deliver recycling rates for beverage cans in excess of 73% by 2017 and 75% by 2020.
• This will be achieved at a significantly lower cost than would be the case with a deposit system.
• Mandatory deposits typically achieve a return rate of between 70% and 90% in jurisdictions where consumers never lost the habit of taking deposit-bearing containers back to a shop. In the UK as a whole, consumers lost the habit of taking deposit-bearing containers back to a shop two generations ago, when refillable bottles disappeared from the take-home trade. Thus, the return rate would almost certainly be at the bottom end of the scale.
• Hawaii is the only jurisdiction to have introduced mandatory deposits in a market where refillables had already disappeared, and there the return rate was 76% in 2011. As noted above, achievement of Defra’s proposed targets would involve 75% of UK beverage cans being recycle by 2017 – without the need for deposits.

Consultation Questions Responses:

Q1. In your view, are our projections for waste arisings reasonably accurate?

Are you aware of any other factors which may affect the levels of packaging entering the waste stream?

Please provide us with as much evidence as possible to support so we can adjust our figures as necessary.

Alupro: We agree that the aluminium waste arisings figures are the best available. They are in line with the sector’s own projections. We note that figures used by Government still include the aluminium used in laminates and composites which will need to be removed if the Government’s proposal on the treatment of these packaging formats is adopted.

We fully support the setting of “aspirational targets for a period of 5 years to allow investment plans to be made. However, we are concerned about setting “binding” long-term targets based upon data projections.

We propose that the base sales data and targets should be reviewed in 2014 to allow adjustments to be made if current projections prove to be unrealistic.

Q2. In your view, are the predictions for obligated tonnage reasonably accurate?

Alupro: We recognise that the reported “obligated” tonnage for aluminium is the “best source” available, but we remain concerned about possible confusion between obligated companies reporting of aluminium and steel. We have no evidence to support this, but “something” doesn’t feel right when compared to sales data reported by our members.

Due to uncertainty of the exact impact the proposed changes relating to the aluminium in composite/laminate packaging will have on reported data and hence the achievement of business targets we believe that it would be prudent to review the data and future targets to 2017 once the data becomes fully transparent in 2014, following the implementation of the proposal in 2013. This will enable Government to ensure that future targets remain challenging and are in line with Government’s and Industry’s objectives to continue to drive up performance to maximise recycling performance

We therefore believe that it would be prudent to review that data and targets in 2014.

Q3. We would welcome respondent’s views on the proposal to remove composites material from waste calculations.

Please provide evidence to support your answer, so we are in a position to adjust our figures as necessary.

Alupro: We fully support the proposal and believe that it is essential to bring the UK into line with requirements of the EU Packaging and Packaging Waste Directive and to fully align the waste stream figure with the data reported by obligated companies.

We estimate that around 16,000 tonnes of aluminium forms an essential element of certain composite and laminate packs (see below).

Aluminium Composite Market Estimates / Tonnes

Lids on steel drinks cans / 5000
Foil in drink cartons / 4500
Foil in pharmaceuticals / 2500
Other (confectionery, pouches etc) / 4000
Total 16000
Due to uncertainty of the exact impact the proposed changes will have on reported data and hence the achievement of business targets we believe that it would be prudent to review the data and future targets to 2017 once the data becomes fully transparent in 2014 following the implementation of the proposal in 2013. This will enable Government to ensure that future targets remain challenging and are in line with Government’s and Industries objectives to continue to drive up performance to maximise recycling performance.

Q4. Do you support the proposed approach to split the glass target in line with end use and limit the allowable recycling through aggregates?

Alupro: We have insufficient market knowledge to comment on this proposal.

Q5. Do you support the Government’s preferred option?

Alupro: We have fully considered the range of options detailed in the Consultation document. We fully support the Government’s preferred option 3a. We believe that the targets proposed are fair and equitable across all materials.

The proposed targets for aluminium match closely the sectors own model to deliver an overall recycling rate of 65% for all aluminium packaging (excluding laminates and composites) and 80% rate for aluminium drinks cans by 2020.

The Industry is fully committed to maximising recycling performance and the setting of stretching business targets to drive investment through the PRN system; also providing an incentive to reprocessors and exporters to become accredited ensuring that collected material is properly reported and accounted for.

Ends

www.alupro.org.uk
7th February 2012

Making Northern Ireland’s Metal Matter

The metal packaging industry has teamed up with the local authority waste partnership arc21and its waste management partner Bryson Recycling, to launch the MetalMatters programme to householders across the east of Northern Ireland.

The campaign is the UK’s biggest industry-funded recycling programme focussed on boosting collection levels for packaging, involving funding partners from across the metal packaging, reprocessing and drinks industries.

Funded jointly by the metal packaging sector, arc21 and the Department of Environment’sRethink Waste campaign, the awareness programme is designed to increase the amount of metal packaging collected from the kerbside.  One of the key messages is that there is no limit to the amount of times metal products can be recycled.

Lending his support to the MetalMatters programme Northern Ireland’s Environment Minister Alex Attwood, said:

I congratulate Metal Matters on this innovative initiative.  Recycling metal packaging saves energy and valuable raw materials while reducing the amount of waste we send to landfill.

“The high intrinsic value of used metal packaging like food and drink cans and foil trays is a key incentive and major economic motivation for increasing recycling, adding significant value to kerbside collections and helping to keep down the cost of waste collections to the ratepayer.

“The infrastructure to collect and process recycled metal is already well established in Northern Ireland and this new recycling programme will boost our metal recycling rates and in turn increase the supply of valuable materials for reuse by our local industry.  I am also looking at the issue of metal theft which is an element of the metal management agenda that may well need further attention.”

The new programme will help arc21’s 11 constituent councils promote their recycling services through direct mail to local households. It will also use arc21’s Education Bus and extensive advertising on local radio and public transport.

The eight week campaign will reach more than 407,000 households, representing over half of Northern Ireland’s population.  It is based on a pilot programme1 developed by the Beverage Can Makers Europe (BCME), Novelis and Tata Steel, and supported by the Waste and Resources Action Programme. The 2010 pilot scheme saw capture rates for metals increase by up to 40% in some collection rounds, as well as increases in collections of other dry recyclables.

Alupro executive director Rick Hindley said:

“MetalMatters was born out of detailed research and analysis into householders’ understanding of recycling and their recycling behaviour.  The results to date have convinced the metals industry, and its partners in the packaging chain, that this approach can have a significant and lasting impact on participation and capture rates. 

“The campaign we’re launching in Northern Ireland is the most ambitious ever attempted on this scale by any industry partnership, and we are grateful to the team at arc2121 and Bryson Recycling for their support, along with the DOE NI for their funding. We look forward to seeing how the programme develops over the next two months.”

The 11 local authorities in the ARC21 partnership are:

•        Antrim Borough Council

•        Ards Borough Council

•        Ballymena Borough Council

•        Belfast City Council

•        Carrickfergus Borough Council

•        Castlereagh Borough Council

•        Down District Council

•        Larne Borough Council

•        Lisburn City Council

•        Newtownabbey Borough Council

•        North Down Borough Council

ENDS

Notes to Editors:

Details of the original MetalMatters pilot programme which took place in Nuneaton and Bedworth District Council can be found here:

https://alupro.org.uk/assets/documents/FINAL_-_Nuneaton_case_study.pdf

About MetalMatters

MetalMatters is a partnership between the UK metal packaging manufacturers, their customers and the aluminium and steel reprocessors.

Managed by Alupro, the programme is designed to support current kerbside recycling schemes and encourage the public to recycle more at home.

Alupro

The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading metal packaging producers and reprocessors in the UK. It works with government on key recycling and packaging policy issues and is also responsible for managing the MetalMatters and Every Can Counts recycling campaigns.

For further information contact:

Richard Truman or Will Herman

Pelican Public Relations Ltd

Tel: 01457 820807

E-mail : richard.truman@pelicanpr.co.uk or will.herman@pelicanpr.co.uk

Alupro and Recresco Urge Residents to Recycle at Christmas

As sales of mince pies soar in the run up to Christmas, the Aluminium Packaging Recycling Organisation (Alupro) is urging consumers to recycle all their used foil and metal containers.

Eleven large recycling banks, recently installed throughout Broxtowe, Mansfield and Ashfield by recycling company Recresco in partnership with Alupro, mean residents in three local authorities in the East Midlands can now easily and conveniently recycle all used foil trays. Clean used foil sheet, metal food and drink cans can also be recycled. Introduced as part of a six month trial, the blue recycling banks will remain in place throughout the festive period and into the new year.

Ruth Meeke, programme manager at Alupro, said: “These new recycling banks offer a convenient way for residents to recycle the extra foil trays that are used over Christmas as well as metal packaging from other every day items such as drinks and food cans.”

Alupro estimates sales of metal drinks cans increase by at least 20% over Christmas, while more than 850 million foil trays for mince pies alone will be used over the festive period. This equates to around 680 tonnes of aluminium foil.

Ruth Meeke added: “Recycling one tonne of aluminium saves 9 tonnes of carbon equivalent gases. If all of the additional foil trays produced over the festive period are recycled, the saving in carbon equivalent gasses would be equal to taking 3,400 cars off the road for one year.*

“With the recycling banks now in place, there is a real opportunity for residents to recycle this valuable metal; it’s so easy to do, so why not make this Christmas a green Christmas?”

The six month trial will finish in February 2012 but if successful, the recycling banks will remain in place. Aluminium and other metal used in food packaging is an extremely valuable resource; it can be recycled indefinitely without any loss in quality and uses a fraction of the energy it takes to produce from raw materials.

Ruth Meeke added: “This trial offers residents the chance to make a real difference this Christmas and if successful, will see the recycling banks remain in place permanently.”

* Based on an average mileage of 12,500km/year and the average emissions of new cars according to the Society of Motor Manufacturers and Traders (SMMT) 2010 annual New Car CO

Alupro comments on the first year results for Courtauld 2

Alupro has welcomed the Courtauld Commitment first year progress report, published by WRAP, but says that alongside increasing resource efficiency, a determined drive to realise the value of waste and increase packaging recycling rates is required for Phase 2 of the Commitment to be fully successful in reducing the environmental impact.  It also calls on the Courtauld signatories to get behind industry-led recycling programmes, which are also having a positive impact on recycling performance.

It is encouraging to note the good progress made towards the Courtauld Commitment’s packaging target; the reduction of 5.1% (295,000 tonnes CO2 eq.) in greenhouse gas emissions associated with primary and single-use packaging in 2010 is welcome news.

However, although this means the agreement’s partners have achieved 51% of the overall target of the Phase 2 Commitment in the first year, this apparent success is undermined by a fall in the proportion of packaging recycled from 61.8% in 2009 to 60.7% in 2010.

This fall in the packaging recycling rate illustrates how important it is to continue communicating the value of waste. For those waste streams where we know the awareness of this value is increasing, we have seen corresponding increases in recycling rates.  For metal packaging, where end of life recycling rate is the acknowledged metric to measure environmental performance/improvement within Courtauld, this is particularly significant.

The recycling rate for aluminium packaging has increased steadily since 2008; In 2011, we have already seen a 30% increase in collection volumes up to the end of quarter 3 compared to the same period in 2010; this would suggest that we will see a significant increase in aluminium recycling performance for 2011.

Recycling programmes such as Every Can Counts, Aerofoil and MetalMatters have been developed, and are funded, by the metal packaging industry, along with some leading brand owners.  All have contributed to ensure this increase in recycling rates has matched record sales of metal packaging over the last two years, and Every Can Counts and MetalMatters will continue to expand and deliver in 2012.

Key to the on-going success of all these programmes is ensuring that they are representative of the metal packaging sector, and all represent an effective means through which a business can demonstrate extended Producer Responsibility. Alupro therefore calls on Courtauld signatories to engage with the industry’s programmes. By working in partnership across the packaging supply chain, we can increase the awareness of the value of waste and make significant increases to the recycling rate for all packaging materials.

Ultimately, the Courtauld Commitment is not simply about meeting targets, it’s about doing the right thing for your business, your customers and the environment

Every Can Counts launches ‘on the go’ recycling in Barnstaple

Drinks can recycling programme Every Can Counts has been launched to shoppers and retailers across Barnstaple town centre. Working with BID Barnstaple in partnership with Barnstaple Town Council, Every Can Counts is working toimprove drinks can recycling in the centre’s 400 retail units.  Barnstaple is the first retail centre in the South West to launch the programme.

Every Can Counts has been introduced as part of a focused green strategy, to demonstrate an environmental commitment, which includes diverting as much waste from landfill as possible.  The programme also fits with the BID civic pride initiative, which aims to encourage both traders and shoppers alike to take pride in their town centre.

Every Can Counts has previously partnered with North Devon Council, Ilfracombe Town Council and Woolacombe Parish council to encourage residents to recycle their drinks cans at Ilfracombe and Woolacombe beaches. Cans are being collected and processed by local community recycling enterprise, Community Resources,  a not-for-profit organisation based in Ilfracombe with a satellite unit in Barnstaple, which  provide meaningful, practical and worthwhile activities for adults with learning disabilities.

Expanding on this partnership, each of the 400 stores and restaurants within Barnstaple town centre have been provided with Every Can Counts recycling boxes and promotional materials to encourage both staff and shoppers to recycle their empty drink cans.

Rick Hindley of Every Can Counts comments: “More than nine billion drink cans are sold in the UK each year, and of these around 30% are consumed ‘on the go’. Through the partnership with BID, we will be engaging with two significant groups of ‘on the go’ consumers – those who work in businesses in the town centre and shoppers – so it offers us great opportunity to comprehensively promote drinks can recycling to a wide audience.  We have high hopes for this partnership, and hope to use our experience in Barnstaple to develop further projects with other town centres and retail sites in the future.”

Dane Stanley, Chairman of BID Barnstaple said: “We’re really excited to be the first shopping centre to launch the Every Can Counts programme in the South West.  We truly believe in environmental sustainability, and we are delighted to be able to engage with our shoppers and businesses and allow them to recycle their own cans. We hope other town centres will follow our example and introduce Every Can Counts.”

Although Barnstaple is the first retail site in the South West to introduce Every Can Counts, the programme is being actively promoted in workplaces and to ‘on the go’ consumers around the UK.  525 organisations now use the programme and there are more than 4200 Every Can Counts recycling points in offices, hospitals, universities and tourist sites all over the country.

Coca-Cola Enterprises Ltd Supports Alupro Recycling Drive

Coca-Cola Enterprises Ltd (‘CCE’) has signalled its support for the work of the aluminium packaging sector in driving up recycling rates by joining recycling organisation Alupro, it is announced today.

The announcement comes as part of a broader CCE commitment to set the standard for sustainable packaging, increase recycling rates and produce 100% recyclable cans and bottles.

Alupro executive director Rick Hindley says: “Having CCE on board as members will lend impetus to our work, taking Alupro to the next level. For the past 22 years we have been working successfully on behalf of aluminium packaging producers, converters and reprocessors. Now our membership represents the entire aluminium supply chain and this will be a major step forward in our efforts to improve the recycling infrastructure, increase collections and encourage people to recycle more.

“Aluminium packaging is 100% recyclable and the reprocessing capacity already exists in the UK, so the challenge is to make sure the collection infrastructure is in place.”

CCE commercial recycling manager Nick Brown said: “CCE has been impressed by Alupro’s work to increase awareness of aluminium packaging recycling and we are looking forward to getting more involved in Alupro’s programmes.

“CCE is committed to transforming recycling by educating and inspiring consumers, by championing improvements to existing collection systems and by investing in strategic recycling infrastructure projects. Alupro membership fits well with that approach.”

Rick Hindley confirmed: “We are excited about the possibilities that working with an organisation like CCE represents; it is an exciting time as we begin to explore the ways in which we can work together and make a real difference to the aluminium recycling industry.”

Aerofoil Achieves Recycling Target Success

Alupro has revealed that more than 5.8 million households are benefiting from better recycling services as a direct result of the Aerofoil programme.

The news comes as the scheme, which helped local authorities to add foil and aerosols to their collections and to promote recycling services, reaches its second anniversary. Since its launch in 2009, 98 local authorities covering 5.8 million households have expanded their collection systems to include foil, aerosols or both materials.

In total, 83% of local authorities are now collecting aerosols, an increase of 16%, while 72% are now collecting foil, an increase of 14% compared to 2009.

One of the major achievements of the Aerofoil programme has been to expand the kerbside collection infrastructure for aluminium foil trays, enabling it to qualify for the Widely Recycled at Recycling Points’ labelling under the British Retail Consortium’s On-Pack Recycling Labelscheme. To qualify, 65% of local authorities must collect the material with kerbside or ‘bring’ systems (minimum five collection banks per local authority). The criteria will increase to 70% in 2012 and 75% in 2013 – targets which, thanks to Aerofoil, the sector is already well on the way to achieving.

Alupro executive director Rick Hindley, said: “We set out to help 80 local authorities add aerosols and foil to their services. In fact 98 new authorities have now changed their kerbside programme to include either, or both material as a result of this programme.  Our communications materials have been downloaded by over 140 different users.  We see it as a great success and an excellent example of how partners within the industry can facilitate extended producer responsibility, supporting the public sector to make a real difference.”

Aerofoil also proved that promotion of new services is vital. By establishing successful waste partnerships with 98 local authorities across the country, funding press launches and road shows, Aerofoil helped to increase aluminium aerosol recycling rates by as much as 100% in some areas.

Rick Hindley added: “It is vital that local authorities continue to communicate with households and promote their recycling services.  Regular, clear communication is essential to remind and reinforce awareness.  This will not only increase participation and capture rates, but will bring about long-term behaviour change.  This is an area that the metal packaging industry is already actively engaged in, and will continue to focus on in future activities.”

Research reveals effective communication is key to success of workplace recycling

New research from drinks can recycling programme, Every Can Counts, has revealed that businesses are calling out for more support to help implement successful workplace recycling schemes.

According to surveys of employers and employees from more than 80 organisations, the greatest challenge encountered when implementing workplace recycling initiatives is staff understanding; nearly a quarter of businesses revealed their organisation struggled with communicating how and why to recycle to employees to create lasting behaviour change.

The research, which investigated attitudes to recycling in the workplace, also revealed that over half of the businesses running a recycling programme were motivated to do so by environmental concerns. Furthermore, almost 20 percent of employers with a scheme in place cited cost saving over regular waste disposal as a motivation for starting recycling.

With many organisations working towards sustainability objectives, including zero waste to landfill targets, the research demonstrates that businesses would benefit from greater support to help achieve their environmental goals. In response EveryCan Counts has launched a new online information hub designed to help organisations and individuals increase recycling in their workplace. Recognising that an effective recycling programme combines service with promotion, the new online hub, www.everycancounts.co.uk provides information and advice on setting up or reinvigorating a recycling scheme, along with communications resources to help with promotion to staff and customers.

The new site also includes a series of case studies of organisationsincluding Emap and Land Securities discussing how they successfully implemented the recycling programme and providing advice on employee and customer engagement. The latest in the series is from Jaguar Land Rover who has been using the Every Can Counts programme for the last 18 months at three of its UK sites to help achieve their commitment to environmental responsibility. This case study can be viewed at http://www.everycancounts.co.uk/casestudies

As an added initiative to help boost drinks can recycling, new organisations that register with Every Can Counts before the 31 December 2011, will receive a free starter pack, and be entered into a draw for a chance to win an Every Can Counts drinks can crusher worth over £800 The winner will also receive a consultation from an Every Can Counts representative, and promotional materials to kick start or invigorate their recycling scheme.

Rick Hindley, Director of Every Can Counts, commented: “Our experience tells us that putting a recycling box in an office doesn’t constitute a recycling programme, you have to educate people how to use it!  Successful recycling and lasting behaviour change requires regular communication to remind staff how, what and where to recycle. We know that Every Can Counts helps increase drinks can recycling, and also boosts collections of other recyclables in a workplace. With the right resources, workplaces can easily encourage long-term behaviour change among the workforce and achieve their environmental goals. We intend to build on the insight this research provides to continue to offer practical help and support to anyone wanting to step up their recycling, whatever their workplace.”

The Every Can Counts programme is currently running in 485 organisations, across 1,300 sites and there are 4,000 recycling collection points. In 2010, the programme helped recycle over 27 million drinks cans in the workplace, equivalent to every employee at organisations registered with the programme recycling four cans per month.

Alupro to lead MetalMatters

Alupro has announced that it is to lead MetalMatters, the metal packaging industry’s kerbside recycling improvement programme, on behalf of its funding partners.

Originally developed by Beverage Can Makers Europe (BCME) in partnership with Novelis and Tata Steel, and supported by WRAP, the MetalMatters programme achieved impressive results in pilot programmes in two local authorities, improving kerbside capture rates for metal packaging.  The programme was named Communications Campaign of the Year at the recentCIWM Awards for Environmental Excellence.

Alupro will build on the successes achieved so far, and draw on learnings from its own successful Aerofoil programme, which helped local authorities expand kerbside programmes to include aerosols and foil containers.  It will focus initially on developing campaigns in strategic partnerships with local authorities and developing the funding base to ensure the programme becomes a showcase for extended Producer Responsibility for partners across the metal packaging industry.

As part of this process Coca Cola Enterprises Ltd (‘CCE’) has become the first packer/filler to partner with the programme, along with the UK’s leading foil container manufacturers i2r Packaging SolutionsNicholl Food Packaging and Coppice Alupack.

CCE commercial recycling manager Nick Brown said: “MetalMatters is an excellent example of an industry initiative that is capable of really delivering results and creating positive change.  As a company committed to transforming recycling by educating and inspiring consumers, championing improvements to existing collection systems and by investing in strategic recycling infrastructure projects MetalMatters is a perfect fit for us and we look forward to contributing to its future success.”

On behalf of BCME, Norman Lett said: “Alupro has a successful track record of developing and managing programmes which bring together partners from different sectors of this industry. We are confident that they can realise the huge potential of MetalMatters and are excited by the progress they have already made in developing the funding base.  All the partners look forward to working on increasing the impact that MetalMatters can have on kerbside recycling rates for metal packaging across the UK.”