A visit to Bridgnorth Aluminium

The two emails came as a complete surprise. The first one was easily dealt with once the Nigerian Prince had my bank details, but less so the news from Mr Hindley (aka the boss).  It informed us that the next team meeting would be held at Bridgnorth Aluminium (producers of aluminium lithographic printing plates and foil stock), which would include a plant tour of the casthouse and rolling mill. It wouldn’t have been my first choice – I hear Mauritius is lovely in Spring – but I have been working for Alupro for over 20 years and this has never happened before. It certainly promised to be a whole lot better than that school trip to Wigan bus depot.

Arriving at Bridgnorth Aluminium, we were treated like royalty. Maggie in particular was so helpful and the lunchtime spread made the sandwiches we offer our guests look like the reduced price aisle at the local supermarket (only kidding).

What caused much amusement from the team was the ‘dressing up’ in the safety gear for the plant tour, white ankle socks over black tights are only a good look during an eclipse or a winter power cut.

We were told that the tour would take around 2 hours! Yes, you read that correctly – the same length as a couple of episodes of Game of Thrones. What on earth were we going to see?

So, looking like Coco the clown on dress-down Friday, with safety shoes and glasses on, along with hardhats and protective jackets, we were split into 2 groups for a tour of the 120 acre plant, starting with the casthouse.

Our guide explained it was only primary aluminium and in-house production scrap (post-consumer aluminium scrap is not suitable for their process) that is melted in their furnaces (temp ranging from 400 degrees centigrade to 700!) We were stood approximately 3-4 metres away from the furnace and the heat was pretty overwhelming. I can’t imagine how the men clearing the dross from the furnace cope with it – if only horses sweat, then I was glowing buckets.

The molten aluminium is poured into adjustable casting moulds. The slab of aluminium is cooled by – our guide referred to it as – a ‘water curtain’ (which I believe is a technical term for a curtain of water). The rolling slab is sawn and scabbed to remove the cast surface before pre-heating to 500 degrees C. The slab is then processed on a hot rolling mill, which brings us to the next part of the tour – in the rolling mill.

I think I wouldn’t be alone in saying this was probably the highlight of the tour. The aluminium slab (width at this point is approximately 60cm) is passed through a hot rolling mill. The aluminium is rolled onto a long plate in a series of passes back and forth. I likened it to rolling out pastry and with each pass the slab decreases in thickness until it reaches 2mm (no longer like my pastry). This takes approx. 10 passes. It was quite amazing to see.

The slab is then cold rolled and processed further through heat treatment and a series of cold rolling passes. The coils are then trimmed, levelled and de-greased (the material needs to be free from any imperfection). The coils have their own identifying mark so they can be traced back to the factory.  The coils (now quality lithographic product) are shrink wrapped and stacked in the warehouse ready to be supplied.

Two hours was over and honestly it had gone quickly. There was a lot of technical information to take in that I admit did go over my head (by no more than several metres), but I think I got the important points.

I am not particularly patriotic (unless I am supporting the GB squad at the Olympics) but in a small corner in Britain, it was really heartening to see people doing ‘proper jobs’( i.e. not sitting at a desk like most of us) and producing and manufacturing a product of quality that is supplied to the world. That, is something to be proud of. Now, I just need a word with Mr Hindley on why this outing took so long to do….

Every Can Counts receives OVO Energy Women’s Tour and OVO Energy Tour Series Recycling Partnership title

Drink can recycling campaign, Every Can Counts has today announced that it is the 2018 Recycling Partner for both the OVO Energy Women’s Tour and the OVO Energy Tour Series events.

The campaign, run by Aluminium Packaging Recycling Organisation (Alupro), is committed to encouraging those who participate in competitive and recreational cycling in the UK and Europe, to recycle their drinks cans when they are out and about. It is working with SweetSpot Group, the organisation behind both the OVO Energy Women’s Tour and OVO Energy Tour Series, to help provide its audience with an environmentally friendly outlook.

With 47% of cans being drunk ‘on the go’ and outside of the home; both the OVO Energy Women’s Tour and OVO Energy Tour Series events provide an opportunity for the recycling campaign to encourage and educate the general public, cyclists and cycling fans, on re-cycling their aluminium goods.

Rick Hindley, Executive Director of Alupro, said: “We are increasingly aware that recycling packaging is something simple we can all do to help protect the Environment Collectively the women’s stage race and the event series attracted over half a million visitors in 2017 and with higher audience figures expected this year; it gives us a great platform to shout about the benefits of recycling aluminium packaging and the Every Can Counts programme.

“If every person that attended these events last year, recycled just one aluminium can, then that would see a reduction of 72 tonnes in CO2 which is the equivalent to a car driving 347,618 kilometres. To put that into perspective – that’s like driving the total distance of the OVO Energy Women’s Tour (678km over five stages) 513 times over.

“As cycling fans, we are delighted to be involved with such globally recognised sporting events and look forward to working alongside the SweetSpot Group whilst watching the racing unfold throughout the summer months.”

Heath Harvey, CEO of SweetSpot, added: “The environmental benefits of both cycling and recycling need little explanation, so it makes perfect sense for the OVO Energy Women’s Tour and OVO Energy Tour Series to partner with Every Can Counts.

“We’re looking forward to working with Every Can Counts to promote the invaluable messages of their campaign; we hope that our enthusiastic racegoers will embrace their collective aims and do their bit to help the environment.”

In addition to branding and drinks cans recycling point set-ups at each stage of the OVO Energy Women’s Tour and the OVO Energy Tour Series – the Every Can Counts team will be attending the following events with their Recycle Race Game (https://youtu.be/UB_o-5Qj5WM)


15th June – OVO Energy Women’s Tour Finish Stage 3  (Royal Leamington Spa)

16th June – OVO Energy Women’s Tour Finish Stage 4  (Worcester)


May 10th – Tour Series Round 1 (Redditch)

May 26th – Tour Series Round 5  (Aberystwyth)

May 28th –  Tour Series Round 6 (Stevenage)

May 29th – Tour Series Round 7 (Wembley Park)


The campaign is also supporting the Trek-Drops professional cycling team for the coming year and there will be opportunities to meet the team and win a number of prizes at the Every Can Counts stand at the above events.


Notes to Editor:

For more information about Every Can Counts or to find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.

About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. The programme currently operates in 13 European countries.



You can also follow Every Can Counts on Facebook and Twitter.

Aluminium packaging – real recycling: As aluminium drinks cans hit 72% recycling rate, data shows that almost 100% is recycled within Europe.

Whilst we are consumed by the issues of packaging pollution and concerns about where our recycling ends up, there is some good news.

The recycling rate for aluminium drinks cans continues to increase year on year, hitting 72% in 2017[1] (up from 70% in 2016), whilst the national recycling rate for all aluminium packaging reached 51% (up from 50% in 2016).

According to packaging waste recovery data, recently released by the Environment Agency[2], aluminium packaging easily achieved its 2017 business target.

There was a 4% increase in the number of PRNS raised in 2017 (94,092 tonnes) vs 2016 (90,095 tonnes).  Ultimately, the PRN numbers show that over 8,000 tonnes of aluminium PRNs were raised but not issued.  As in previous years, there is evidence that some reprocessors/exporters chose not to become accredited or decided not to raise the maximum number of PRNs that they could have done, due to the resulting low PRN prices.   This underlines Alupro’s support for reforms to the PRN system; our priorities are to ensure the system accurately records all the aluminium packaging collected for recycling, that consumer focussed behaviour change programmes are properly funded and that “real recycling” is recognised and rewarded.

Data also shows that 92% of the aluminium packaging collected for recycling in the UK, is recycled within Europe[3]; this demonstrates that there is more than sufficient capacity within the EU to recycle the aluminium packaging recovered for recycling in the UK.

Commenting on the recycling rates, Alupro’s Executive Director Rick Hindley said “It is fantastic to see aluminium packaging recycling rates continuing to increase year on year.  We must continue to increase awareness and understanding of what happens to used aluminium packaging when it is recycled. Given widespread concerns regarding where our kerbside recycling ends up, and whether it is actually recycled, we believe the 92% is statistic will give people the confidence that when they recycle aluminium packaging, it really is recycled – and close to home.

“Aluminium packaging has an intrinsic value.  The issue is encouraging consumers to recognise aluminium packaging as an extremely cost-effective material to recycle, through education and effective communications.  In the UK, developing and stimulating the existing kerbside collection infrastructure is a great starting point, but consistency is essential – the public remains confused by the differing rules across local authorities.  We must help them to do the right thing and recycle.”

Alupro manages several programmes funded by metal packaging manufacturers, reprocessors and leading brands, which the industry believes are making a vital contribution towards encouraging consumers to recycle more. MetalMatters focuses on improving metal capture rates in local authority recycling schemes; whilst Every Can Counts supports organisations wanting to enable people to recycle the beverage cans used outside the home.


[1] The recycling rate for aluminium beverage cans is calculated by Alupro using data supplied by the national packaging waste database and by its member companies, using methodology consistent with that used across Europe to calculate recycling rates. http://www.metalpackagingeurope.org/

[2] https://npwd.environment-agency.gov.uk/Public/PublicSummaryData.aspx

[3] The ‘End destination’ data was obtained under a “freedom of information” request from the Environment Agency. 51% of aluminium packaging collected was recycled in the UK and 41% recycled in Europe.

Government announces introduction of DRS

We welcome any measure that effectively increases recycling and reduces litter.  Aluminium packaging is already widely recycled; 70% of beverage cans are currently recycled, and independent research shows that in 12 years the existing collection infrastructure will deliver a 90% recycling rate for all aluminium packaging*.

We want to contribute to what we trust will be a thorough and considered consultation, including understanding the impact of DRS on the existing household recycling kerbside collection system.

On the issue of litter, we believe a significant communication and education programme is required, if the habits of a few are to be changed.  In the meantime, we are working with Government and others with regards reform of the UK packaging producer responsibility system.


*drinks cans, aerosols and foil



Winners announced in aluminium industry’s national schools sustainable design competition – the Alu D&T Challenge

Ten students from schools around the UK have been named as winners in the Alu D&T Challenge, a national competition for 11 to 14 year olds, funded by the aluminium industry to inspire young designers to create sustainable products using aluminium.

Students and teachers travelled to Birmingham on 7th March to receive their prizes and meet the sponsors at a celebratory event at Thinktank Science Museum.

The national schools’ competition, linked to the Design and Technology curriculum, helps engage pupils with the material properties and sustainability potential of aluminium by challenging them to design a sustainable product for the future using aluminium. The design challenges are based on real-life briefs faced by designers, engineers and manufacturers in three categories – transport, building and packaging.  They form part of a wider package of cross-curricular teaching resources which have been developed by the aluminium industry to support teachers of pupils aged 7 to 14.

Judging took place in two stages, reducing over 100 entries to a final shortlist of 18; the final winners were selected by a panel made up of senior figures from the aluminium industry, and specialists in engineering and architecture.

The winning entry in each of the three design challenges received a Magnetic MODI robotics kit and a Mini Mambo Drone for their school alongside £100 worth of vouchers for the pupils. Prizes were also awarded those who were shortlisted.

The grand prize of an educational visit to Milan, kindly sponsored by Novelis, was awarded to the entry deemed to be the most outstanding design across the three categories. The two-day trip for the students and their D&T teacher will include the chance to visit two Novelis manufacturing plants on the outskirts of Milan, and an opportunity to explore this fast-paced metropolis


The panel of judges agreed the 2017/18 winners were:


Vehicle of the future category:

  • Winner: Toby Davies & Archie McTeare, St Ives School.
  • Runner Up: Alicia McCarthy, Watford Grammar School for Girls.

Garden building for a creative homeworker category:

  • Winner: Finley Hawkins, St. Benedict’s Catholic High School.
  • Runner up: Chloe James & Georgia Benjamin, Pipers Corner School.

Innovative new packaging solution category:

  • Winner: Sanjita Akter, Emma Baldwin Quirk, Libby Evans, Weatherhead High School.
  • Runner up: From Portsmouth High School.

Overall grand prize winners:

  • Sanjita Akter, Emma Baldwin Quirk, Libby Evans, Weatherhead High School.


Speaking about the winning submissions at the prize-giving ceremony in Birmingham, Alu D&T Challenge judge and sponsor Andy Doran of Novelis said: “Meeting the winners of the competition has been a fantastic experience. The enthusiasm and talent these young people show for designing products that will benefit society and protect our environment is so uplifting.  Between them, the winners demonstrated some really progressive ideas about designing sustainable products using aluminium, and I hope we have inspired some future engineers, designers and materials scientists who will make a difference to industry in the future.”

Alupro’s executive director, Rick Hindley, said: “Since we launched the Alu D&T Challenge back in 2012, we have held four national competitions and have received over 1600 competition entries from nearly 200 schools.   The entries into the 2017/18 competition are some of the highest standard we have seen so far and it has been a pleasure to meet some of these talented young designers today at our celebration event.   I would like to thank the Alu D&T Challenge sponsors and partners, who provide funding and commit their time and expertise to making the Challenge a success.’


Alu D&T Challenge Main Sponsors and Partners


The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading aluminium packaging producers, reprocessors, foil converters, can makers, fillers and brand owners in the UK. Alupro acts as a voice on behalf of its members on issues of government policy and legislative development. It is working to meet the industry’s obligation to both achieve and exceed recycling rates for aluminium packaging, currently set for 70% by 2020. Alupro develops and manages campaigns on behalf of its members and partners in the aluminium, and wider metal packaging, sector. www.alupro.org.uk


The Aluminium Federation (ALFED) is the trade body that represents the UK aluminium industry. With members spanning whole lifecycle of aluminium, it plays a key role in supporting its members’ needs. This includes providing technical and commercial services, as well as engagement in political lobbying with the UK Government and at EU level. ALFED also plays a key role in promoting aluminium as a metal for the future to a wide range of audiences, from schools and colleges to designers, engineers and manufacturers. www.alfed.org.uk


Arconic creates breakthrough products that shape industries. Working in close partnership with our customers we solve complex engineering challenges to transform the way we fly, drive, build and power.  Through the ingenuity of our people and cutting-edge advanced manufacturing techniques we deliver these products at a quality and efficiency that ensure customer success and shareholder value.


Befesa is a leading international company that provides innovative sustainable solutions for the management and recycling of industrial residues, including aluminium residues to produce high value aluminium alloys.

Befesa manages more than 2.2 Mt of residues, returning nearly 1.3 Mt to the production of new materials through recycling. http://www.befesa.com/web/en/

Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium. The company operates in ten countries, has approximately 11,500 employees and reported $10 billion in revenue for its 2017 fiscal year. Novelis supplies premium aluminium sheet and foil products to transportation, packaging, construction, industrial and consumer electronics markets throughout North America, Europe, Asia and South America. Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminium and copper, and metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information, visit novelis.com and follow us on Facebook at facebook.com/NovelisInc and Twitter at twitter.com/Novelis.

Technology Supplies Ltd

Technology Supplies is the leading Design, Technology and Engineering specialist for education worldwide. Our globally trusted services include installations, from design and consultation to commissioning and training; maintenance services for all types of educational workshops; supply of over 8,000 curricula-aligned products; and excellent aftercare support across all products and equipment.


i2r Packaging Solutions Limited manufactures a comprehensive range of wrinkle wall and smooth wall aluminium foil containers used throughout the food industry, providing high quality, lightweight, robust products, for many leading consumer brands. i2r’s experienced development team focuses on custom designed innovative tray solutions developed in conjunction with major retailers and food processors. Together with their parent company Contital S.r.L.
i2r supply the UK, Eire, Continental Europe, Middle East, North America and Asia. With the environment at the forefront of our minds, i2r produces
unique industry products that use less material achieved through intellectually protected designs.

Impression Technologies

Impression Technologies was formed in January 2013 to act as a portal between Imperial College London’s Engineering Faculty and automotive and transport manufacturers.   Its HFQ® technology has already been taken up by a number of high-end manufacturers in the automotive industry.

The company has recently moved its premises to Coventry and opened a state-of the art Production and Technology Development Centre to showcase its innovative technology and its application to production processes.

Newcastle-under-Lyme launch MetalMatters

Newcastle-under-Lyme Borough Council has launched a MetalMatters campaign to remind householders to recycle food and drink cans, foil, empty aerosols, foil trays and metal screw tops in their red recycling box.

Leaflets have been sent to 56,000 homes, recycling vehicles are now fitted with promotional signs and residents can find out more at several planned roadshows. Supporting messages will also be shared on social media.

Homes in the borough use more than 66 million cans, foil trays and aerosols every year – if all of this was recycled, it would be the equivalent to taking more than 382 cars off the road. Making drinks cans from recycled metal saves up to 95 per cent of the energy and greenhouse gas emissions needed to make both aluminium and steel from raw materials.

Cllr. Trevor Johnson, Cabinet member for environment and recycling, said: “Residents have formed very good recycling habits but we want to raise awareness about particular items that can have a massive impact on the environment as they are easily and endlessly recyclable. Every can recycled saves enough energy to run a television for four hours so a small action like putting your empty bean tin into your red box can make a big difference.”

The MetalMatters programme is an industry partnership involving leading producers, users and recyclers in the UK and is managed by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of these funding partners. The MetalMatters campaign has been launched in 84 local authority areas and reached more than 5.5 million households since 2012.

Rick Hindley, executive director of project managers at Alupro, added: “It is great to be able to work in partnership with Newcastle-under-Lyme Borough Council to promote the recycling of metal packaging. This campaign has delivered significant increases in the amount of metal packaging collected for recycling in other parts of the UK, so we are aiming to repeat – and hopefully better this – in the borough.”


Recycling programme extends sponsorship of UK professional women’s cycling team

As women’s cycling continues to gain momentum, recycling programme ‘Every Can Counts’ has furthered its investment into the UK based Trek-Drops professional women’s cycling team for the duration of the 2018 season.

This is the second consecutive year that the Every Can Counts programme, managed by the Aluminium Packaging Recycling Organisation (Alupro), has supported the female riders having seen the sport as an emerging market which has similar values to its own.

In addition to partnering the team in the UK; additional support from industry bodies European Aluminium and Metal Packaging Europe (MPE) means the Every Can Cans programme has become Trek-Drops’ ‘lead partner’ across Europe. Every Can Counts will now actively support the team when they race in the UK, Belgium, Netherlands, France and Spain.

With just a small percentage of the women’s professional peloton actually receiving a wage, the support of sponsors such as the ‘Every Can Counts’ programme is key to the development of the sport.

Rick Hindley, Executive Director of the Every Can Counts programme, said: “Trek-Drops is one of a small handful of women’s professional cycling teams in the world that pays every rider in its team a wage. We are immensely proud to be associated with the team and in helping to play our part in the continued growth of women’s cycling.

“There is a real synergy between the core values of Trek-Drops and the Every Can Counts programme – and there’s the obvious natural link between cycling and caring for the environment. Aluminium and steel drinks cans are purchased by millions of people every day, including at sporting events. Recycling one tonne of aluminium saves nine tonnes of CO2 emissions – and one tonne is the equivalent to a car driving 2800 miles. Just imagine how much CO2 we would be reducing if we all cycled and recycled.”

Tom Varney, Team Director at Trek-Drops added: “We’re delighted to continue our partnership with Alupro and welcome the increased support from both the MPE (Metal Packaging Europe) and European Aluminium. This additional support via the Every Can Counts programme is a huge benefit to the team and will help us progress further this year. The riders and staff will be helping to encourage cyclists across Europe to do their bit to protect our environment by recycling their drinks cans – making every can count! We’re excited to continue to explore opportunities as to how we can spread this great message further.”

Every Can Counts will be at various races across Europe and the UK and will offer friends and family the chance to race against each other by taking part in their unique ‘Recycling Game’. Further information about the Recycling Game can be found here: https://youtu.be/UB_o-5Qj5WM

Hindley saw a boost in campaign profile thanks to the Every Can Counts presence at some of the UK’s most popular cycling events and he added: “We received a fantastic reaction to the Every Can Counts campaign and we look forward engaging with the professional female riders and the cycling public for a second year in 2018.”


For more information about Every Can Counts or to find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.


About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. The programme currently operates in 13 European countries.



You can also follow Every Can Counts on Facebook and Twitter.

Cambridge City and South Cambridgeshire District pledge to ‘Make their metals matter’

The Greater Cambridge Shared Waste Service between Cambridge City Council and South Cambridgeshire District Council have launched the first MetalMatters campaign of 2018, to all 119,000 households in the area, with the aim of increasing metal capture rates through kerbside.

Each household has received a MetalMatters leaflet directly through their door, featuring visuals that demonstrate the types of shiny new products that can be made from metal packaging found all around the home, such as cans, tins, foil and empty aerosols.   Supporting communications include signage on collection vehicles, local roadshows and a social media campaign to reinforce the MetalMatters messages.

Executive councillor for Environmental Services and City Centre at Cambridge City Council, Cllr Rosy Moore said, “This is a timely campaign – we have recycled a respectable 53% of household waste so far this financial year but we are keen to maximise use of our resources in order to maintain a high standard of service for residents – capturing and recycling more high value materials is a great contribution to that end.”

MetalMatters, now in its sixth year, has communicated with over 5.5 million households across 84 local authority areas to date. The industry-funded programme has seen impressive results with an average increase of 12-18% in metal packaging capture rates, with some councils achieving increased rates of 25-28%.   With the revenue from the additional metals collected, authorities have seen a speedy return on their investments, the majority covering their costs within 12 months.

Cabinet Member for Environmental Services, Cllr Mark Howell, said “We are delighted to be launching MetalMatters across Cambridge City and South Cambridgeshire, we are confident that the campaign will have a significant positive impact on the behaviour of our recyclers, providing a boost for our metal packaging recycling figures and hopefully our overall recycling rate too.”

The Greater Cambridge campaign is being jointly funded by MetalMatters, an industry partnership of the UK’s leading metal packaging manufacturers, fillers, reprocessors, industry organisations and compliance schemes and The Greater Cambridge Shared Waste Service.

About MetalMatters

 MetalMatters is a proven communications programme designed to support the UK’s current kerbside recycling schemes. It can be run in a single local authority, to target a select demographic group (e.g. by ACORN or Mosaic classification) or across a waste partnership area. The programme educates householders about metal packaging recycling and aims to motivate them to recycle more at home.

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by the Aluminium Packaging Recycling Organisation (Alupro), with local authorities and their waste collection partners. www.metalmatters.org.uk

A group of representatives from MetalMatters and Orkney Council holding cardboard cut-outs of metal packaging items in front of one of their recycling vehicles which bears the MetalMatters signage artwork.

One in five UK councils have chosen to make their metals matter

Since the MetalMatters programme launched in 2012, one in five UK councils have chosen the campaign as a vehicle to deliver their recycling messages to householders and increase the metal packaging captured at kerbside: A total of 5.3 million households have now received MetalMatters messages directly through their door.

Nine councils have launched MetalMatters campaigns in 2017, and seven have been launched since the beginning of September. All are receiving funding support from the industry partnership and have been developed with programme managers, Alupro.

Bristol City, South Staffordshire, Calderdale (W. Yorkshire), Castle Point (Essex), Cheshire West and Chester, Orkney and West Dunbartonshire are all using MetalMatters to promote metal packaging recycling to their residents.   In total 592,000 households in the past month have been directly communicated with and encouraged to recycle their drink cans, food tins, foil and empty aerosols.

Councillor Fi Hance, Cabinet Member for Energy, Waste and Regulatory Services in Bristol said:

We’ve had lots of interest in the MetalMatters campaign since it was rolled out across the city by Bristol Waste Company in September. Metal is a valuable resource for Bristol and we are looking forward to seeing the results.”

Orkney Council is Britain’s smallest local authority, with a population of just 20,000 and a recycling infrastructure that relies heavily on bring banks as well as kerbside collections. The attraction of MetalMatters was the opportunity to communicate directly with residents through two leaflet drops to every household. The campaign is being used by the Council to inform residents that it has added aerosols and foil containers to its collection scheme for the first time; so it hopes that the  combination of information, education and reinforcement of the campaign messages will prove to be a positive method of boosting recycling rates.

Rick Hindley, Executive Director of MetalMatters programme managers, Alupro says:

“We are thrilled that one in five councils in the UK have partnered with the MetalMatters programme so far. We are particularly pleased to be working with Orkney: the programme has been deployed in both urban and rural areas and has proved successful in all settings, but this is the first time we have worked with such a small population.” He adds, “to date, every deployment has resulted in a positive impact on metal packaging capture rates which clearly demonstrates that focussing on behaviour change will deliver significant increases in recycling rates.”

The campaign is based around a two-phase leaflet drop that informs and reminds householders about what and how to recycle, and explains what happens to metal packaging when it is recycled.   The remaining campaign elements are completely flexible depending upon the needs of the local council who can choose from a ready-made library of resources ranging from bin stickers to cinema screen adverts.

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors, industry organisations and compliance schemes and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.


The Alu D&T Challenge is back!

The UK’s aluminium industry is on the search for the designers and engineers of the future as it launches this year’s Alu D&T Challenge.  Secondary schools throughout the UK are invited to take part in the Challenge which aims to teach 11-14 year olds about sustainable design.  The Challenge includes an opportunity for students to enter their ideas in a national competition for a chance to win prizes for themselves and their school.   Read more