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Alupro expands growing team with new programme assistant

Alupro has announced the appointment of Phoebe Kelly as its new programme assistant. Joining the business following the completion of her Masters degree at the University of Birmingham, Phoebe brings experience in content creation, marketing and events management. In her new role, Phoebe will work closely with the Every Can Counts team, Alupro’s communications programme, […]


Alupro reports record year for aluminium packaging recycling

According to annual data published by the Environment Agency,* the UK’s aluminium packaging recycling rate was a record 68% in 2021, with more than 156,000 tonnes collected for recycling (a 3% rise year-on-year). More than four in five beverage cans were recycled last year (82%) – matching the previous record set in 2020. Despite a […]


Alupro appoints sustainability and public affairs manager

Alupro has announced the appointment of Martin Hyde as sustainability and public affairs manager. Joining the company from producer compliance scheme Comply Direct Ltd, Hyde has significant experience in sustainability, legislation and environmental policy. During his six-year tenure at Comply Direct, he was responsible for delivering consultancy on packaging, waste electricals, recycling, batteries, carbon, ESG […]


Scanmetals joins Alupro

Alupro, the aluminium packaging recycling organisation, is delighted to welcome Scanmetals as its latest member. Headquartered in the UK, but with operations across Scandinavia and Germany, the company specialises in recovering non-ferrous metals from incinerator bottom ash generated by Energy-from-Waste (EfW) facilities. After residual waste has been recovered to generate electricity and heat, the Scanmetals […]


Alupro launches pioneering Aluminium Manifesto

Last week (23 March), Alupro unveiled its pioneering Aluminium Manifesto at an exclusive virtual roundtable. With a speech from Ruth Jones MP, Shadow Minister (EFRA), the event brought together leading parliamentary groups to discuss the national transition towards a circular economy. Developed in-line with the UK’s ambitious targets to protect and enhance the environment for […]


Alupro campaign encourages schoolchildren to become recycling influencers

Alupro, the aluminium packaging recycling organisation, has launched an educational campaign to help KS3 pupils improve their knowledge about recycling. From 7th March, schools across the UK and Ireland will be invited to participate in the ‘Bin-fluencers’ campaign, which brings resource efficiency into the classroom in a fun and engaging way. Comprising a series of […]


Tom Giddings appointed Alupro’s Executive Director

Alupro, the aluminium packaging recycling organisation, has announced the appointment of Tom Giddings as Executive Director. Previously Interim General Manager, Giddings takes up the role with immediate effect. As Executive Director, Giddings will be responsible for leading Alupro as it works to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging. […]


Fun Kids launch aluminium recycling podcast series

Fun Kids, the UK’s leading radio station for children, families and parents, is broadcasting a series of ten engaging podcast episodes about the benefits of aluminium recycling. Broadcasting on Fun Kids at 5.30pm from Monday 14 February, and available to download from the Fun Kids website, the series is aimed at KS2 and KS3 pupils. […]


Alupro launches ‘the lonely aerosol’ campaign

Alupro, the aluminium packaging recycling organisation, has launched a digital engagement campaign to encourage consumers to recycle their empty aerosol cans. Running between 18 January and mid-March, ‘the lonely aerosol’ will see social media users targeted with a series of creative digital animations. Sharing best practice recycling advice, each animated character has been specifically created […]


Creative campaign encourages residents to recycle aluminium foil

An educational initiative to increase aluminium foil collection and recycling rates has been rolled out by the Forest of Dean District Council. Delivered in partnership with the Aluminium Packaging Recycling Organisation (Alupro) and the European Aluminium Foil Association (EAFA), the programme will see card hangers affixed to 37,000 refuse bins across the region. Reminding residents […]