Later this week (9-10 October), Alupro will showcase its hugely popular behavioural change campaigns at the 2024 LARAC Conference. Taking place at the Hilton Metropole in Birmingham, the event will bring together representatives from more than 300 local authorities to attend presentations, take part in workshops and discuss best practice.

Throughout the two-day event, delegates will have the opportunity to talk to the Alupro team about its MetalMatters initiative, alongside a number of other programmes designed to raise widespread awareness and understanding about best practice aluminium recycling:

MetalMatters – funded by the metal packaging industry, MetalMatters aims to educate householders about the benefits of recycling metal packaging. Designed to support kerbside recycling schemes, the initiative can be implemented by local authorities across a region, by collection round or by demographic targeting.

Foil in love with recycling – with the objective of driving higher capture rates and combatting contamination issues, foil in love with recycling is a fully-funded digital-first engagement campaign that harnesses creative social media collateral, website content, digital fact sheets and targeted press releases to engage with residents and drive positive behavioural change.

Bin-fluencers – bringing resource efficiency into the classroom in a fun and engaging way, Bin-fluencers comprises a series of KS3-friendly fact-filled animations and practical challenges. Supporting teaching notes, curriculum links, quiz questions and challenge sheets are available to download from the Learning Aluminium website.

Masters of Infinity – As part of its commitment to educating the next generation about the circular properties of aluminium, Alupro’s Masters of Infinity initiative invites KS2 schoolchildren to embark on a creative mission to defeat evil villain Land Phil, pledge their allegiance to recycling and become Masters of Infinity. Further information and resources are available to download from the Learning Aluminium website.

During the event, Alupro will also host a special giveaway, where one lucky visitor will take home a luxury hamper full of aluminium packaged products. Simply head over to the Alupro stand in the LARAC partners exhibition area and share your contact details to be in with a chance to win.

Tom Giddings, executive director at Alupro, commented: “The LARAC Conference brings together representatives from every local authority across the UK to discuss, debate and learn more about the most important waste management updates – from policy changes and funding opportunities, to possibilities for collaboration and best practice case studies.

“The event provides a unique opportunity to present our latest awareness campaigns and educational initiatives, as well as share the positive impacts of our latest collaborations. It’s always a brilliant show to attend and we’re looking forward to sharing our latest updates!”

Come and meet the team on the stand in the LARAC partners exhibition during the two-day event.

ENDS