Alupro, the aluminium packaging recycling organisation, is bringing back its popular Easter-themed campaign – ‘Munch, Scrunch, Recycle!’ – for 2025. Aimed at local authorities, the campaign offers a simple way to engage with residents and encourage best practice recycling.

Over the next few weeks, almost 90 million Easter eggs will be sold in the UK, most of which are likely to be wrapped in recyclable aluminium foil. To maximise kerbside capture rates, Alupro’s campaign aims to influence best practice recycling behaviours and drive positive change.

Local authority representatives are encouraged to download a range of free, ready-to-use resources through the Alupro Resource Library. The resources, which include static and animated social media graphics , are specifically designed to promote foil recycling.

Last year, a third of all councils across the UK used assets from Alupro, with the team aiming to build on this momentum for 2025. To support the programme, Alupro will also be running competitions on social media and placing targeted adverts in the Sainsbury’s Magazine.

Tom Giddings, executive director of Alupro, said: “Easter is the perfect time to remind people about best practice recycling. The aluminium foil from Easter eggs is 100% recyclable and can be easily repurposed into something valuable if presented properly at the kerbside.

“We hope that local authorities will use our free assets to encourage their residents to recycle this Easter, helping to reduce waste and promote a more sustainable future.”

For more information on how local authorities can participate in the ‘Munch, Scrunch, Recycle!’ campaign and to access free assets, visit our resource library.

ENDS