Alupro has announced the appointment of Phoebe Kelly as its new programme assistant. Joining the business following the completion of her Masters degree at the University of Birmingham, Phoebe brings experience in content creation, marketing and events management.

In her new role, Phoebe will work closely with the Every Can Counts team, Alupro’s communications programme, on its mission to inspire, encourage and empower people to recycle their drink cans wherever they are. She will also be responsible for wider digital content creation, social media management and stakeholder engagement activities.

Phoebe is Alupro’s second appointment of 2022 and further reflects the organisation’s continued growth. In April, Martin Hyde joined the business as sustainability and public affairs manager, while Tom Giddings was promoted to the role of executive director.

Commenting on her appointment, Phoebe said: “With a passion for sustainability, I’m looking forward to joining the Alupro team, embracing new challenges, inspiring positive recycling behaviours and making a positive impact.

“With a hugely varied role, every day will be different. From content creation and social media management to stakeholder engagement and event support, I’ll be involved in so many different initiatives to drive aluminium recycling rates across the UK and educate householders about the importance of best practice waste management.”

Tom Giddings, executive director of Alupro, added: “At Alupro, our mission is to fulfil the industry’s obligations to meet, and exceed, recycling targets for the aluminium packaging recycling industry. With a passion for recycling and ambitions to make a real difference, we are confident that Phoebe will prove a great addition to our team.

“Her experience in events will be particularly beneficial for our Every Can Counts programme, especially coming up to festival season and the summer holidays – some of our busiest periods!”

To find out about the Every Can Counts programme, visit www.everycancounts.co.uk.

ENDS