The Aluminium Packaging Recycling Organisation (Alupro) is sponsoring the Drops Cycling Team during 2017 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home.

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Formed in 2016, the Drops Cycling Team is a UCI-registered women’s cycling team. The team is made up of 16 riders from Great Britain and across the world.  During the 2017 season the team will be helping to raise awareness of the ‘Every Can Counts’ programme at races around the UK, including the Tour de Yorkshire and the Tour Series.

Drops Director Tom Varney says: ““We’re delighted to welcome Alupro on board. The Every Can Counts initiative, and recycling in general, has many synergies with cycling and we’re excited to explore opportunities of how we can educate people further.”

Alupro Executive Director, Rick Hindley says: “The partnership with Drops gives us a great opportunity to reach a large, and growing, audience of people who, through their enthusiasm for cycling, also care about the environment. We will be using the profile of this young, ambitious and enthusiastic team of athletes to support ‘Every Can Counts’ right through the season, and urging followers to make their cans count!”

Every Can Counts is supported by drink can manufacturers, recyclers and leading brands and aims to enable and encourage drinks can recycling recycling in all environments. This includes workplaces, universities and colleges, events such as music festivals – or when watching a cycling race!  www.everycancounts.co.uk.