Every Can Counts continue partnering Drops Cycling Team

Drops Cycling Team announce Alupro and its Every Can Counts programme will continue as a lead sponsorship partner in 2019.


The Aluminium Packaging Recycling Organisation (Alupro) is continuing to sponsor the Drops Cycling Team into 2019 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will continue to focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home. Extra funding has also been provided by European Aluminium for the 2019 season.


Formed in 2016, The Drops Cycling Team is a member of UCI, the world governing body for competitive cycling. The team includes 10 riders from Great Britain and across the world.

During the 2019 season the team will be helping to raise awareness of the Every Can Counts programme at races around the UK, including the Tour de Yorkshire, OVO Energy Women’s Tour and Ride London.

Drops Director, Tom Varney says: “We’re delighted to have the support from Alupro for the third year running. The Every Can Counts initiative, and recycling in general, has many synergies with cycling and we’re excited to continue promoting and educating people about the huge benefits of recycling aluminium packaging.”


Alupro Executive Director, Rick Hindley says: “The continued partnership with Drops gives us a great opportunity to keep on reaching out to a large, and growing, audience of people who, because of their enthusiasm for cycling, also care about the environment. The profile of this young, ambitious and enthusiastic team of athletes complements the brand values of Every Can Counts; we’ll be working closely with the team to promote our message throughout the season and urging their followers to make their cans count”


Every Can Counts is supported by drink can manufacturers, recyclers and leading brands to encourage drinks can recycling. The programme looks to encourage the recycling of drink cans in all environments – workplaces, universities and colleges, events, festivals, simply on the go or when watching a cycling race!


For more information about Every Can Counts or to find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.

About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. It is supported by the Waste & Resources Action Programme (WRAP). It aims to enable and encourage more people to recycle the drinks cans they use outside the home. For more information visit www.everycancounts.co.uk/about.

You can also follow Every Can Counts on Facebook and Twitter.

Funding partners



The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading aluminium packaging producers and reprocessors in the UK. We work to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging.   We are achieving this by working in partnership with local authorities, the waste management industry and the wider metal packaging sector to develop and stimulate the UK’s collection infrastructure. We also manage and run consumer information and education campaigns to encourage participation in recycling schemes.


Metal Packaging Europe (MPE)
Metal Packaging Europe is a non-for-profit making association whose prime objective is to promote Europe’s rigid metal packaging industry and provide it with a unified voice. Metal Packaging Europe brings together manufacturers, suppliers, and national associations across Europe. www.metalpackagingeurope.org


Ardagh Group

Ardagh Group CPUK manufactures packaging for the world’s biggest brands and a reputation for innovation; pushing the boundaries of what’s possible, pioneering new production methods, new design techniques and new ways to recycle and save energy.



Ball Packaging Group
Ball is a leading beverage can maker with production facilities around the world. Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products, as well as aerospace and other technologies and services primarily for the U.S. government. www.ball.com

Can-Pack UK
CPUK is part of the Can-Pack group of companies (CP Group), with headquarters in Krakow, Poland. Can-Pack group is a leading supplier of metal and glass containers and metal closures. www.can-pack.co.uk

Crown Holding Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. Crown is proud to be the leader in metal packaging technology. www.crowncork.com

Novelis operates Europe’s only dedicated used aluminium can recycling plant in Warrington, Cheshire. The plant has the capacity to recycle every aluminium can sold in the UK for the foreseeable future (currently 6.6 billion cans, which equates to approximately 101,000 tonnes in weight).  www.novelisrecycling.co.uk

Red Bull
Red Bull established its business 23 years ago, in Austria. Nowadays, Red Bull Energy Drink is available in more than 160 countries and sold more than 4 billion times a year. To read more about the Red Bull can and its lifecycle please click on the link. www.redbull.co.uk

AG Barr
A .G. Barr p.l.c is the UK’s leading independent manufacturer of branded soft drinks with an annual turnover of over £237m. Established by Robert Barr in 1875, the company now produces a large range of soft drinks including IRN-BRU – which is seen by many as part of the culture of the Scottish Nation – Barr, Rubicon, KA, Strathmore Spring Water, and Rockstar energy drink (under a license agreement with Rockstar Inc USA). The company employs over 900 people across 11 sites in the UK. Barr Soft Drinks were the first new Scottish signatory to the 2010 WRAP Courtauld Commitment phase 2 which aims to reduce the carbon impact of grocery packaging, reduce household food and drink and packaging wastes and encourage recycling. www.agbarr.co.uk

UK Canmakers
The UK Can Makers represents the UK manufacturers of beer and carbonated soft drinks cans. The organisation promotes the benefits of the drinks can and aids communications between the industry and its customers: the brewers and soft drinks manufacturers and the retailers, as well as the packaging industry, the media and consumers. www.canmakers.co.uk


Metal Packaging Manufacturers Association

MPMA is the lead voice of the UK metal packaging industry with direct links into a European market employing 60,000 people across 200 companies producing more than 85 billion containers each year. The Association supports and represents members’ on industry matters related to operational, regulatory and environmental issues. In addition, the work of the association promotes the benefits of metal packaging and the sustainable attributes of steel and aluminium through education programmes, industry awards and relevant communication channels. www.mpma.org.uk