Every Can Counts receives OVO Energy Women’s Tour and OVO Energy Tour Series Recycling Partnership title

Drink can recycling campaign, Every Can Counts has today announced that it is the 2018 Recycling Partner for both the OVO Energy Women’s Tour and the OVO Energy Tour Series events.

The campaign, run by Aluminium Packaging Recycling Organisation (Alupro), is committed to encouraging those who participate in competitive and recreational cycling in the UK and Europe, to recycle their drinks cans when they are out and about. It is working with SweetSpot Group, the organisation behind both the OVO Energy Women’s Tour and OVO Energy Tour Series, to help provide its audience with an environmentally friendly outlook.

With 47% of cans being drunk ‘on the go’ and outside of the home; both the OVO Energy Women’s Tour and OVO Energy Tour Series events provide an opportunity for the recycling campaign to encourage and educate the general public, cyclists and cycling fans, on re-cycling their aluminium goods.

Rick Hindley, Executive Director of Alupro, said: “We are increasingly aware that recycling packaging is something simple we can all do to help protect the Environment Collectively the women’s stage race and the event series attracted over half a million visitors in 2017 and with higher audience figures expected this year; it gives us a great platform to shout about the benefits of recycling aluminium packaging and the Every Can Counts programme.

“If every person that attended these events last year, recycled just one aluminium can, then that would see a reduction of 72 tonnes in CO2 which is the equivalent to a car driving 347,618 kilometres. To put that into perspective – that’s like driving the total distance of the OVO Energy Women’s Tour (678km over five stages) 513 times over.

“As cycling fans, we are delighted to be involved with such globally recognised sporting events and look forward to working alongside the SweetSpot Group whilst watching the racing unfold throughout the summer months.”

Heath Harvey, CEO of SweetSpot, added: “The environmental benefits of both cycling and recycling need little explanation, so it makes perfect sense for the OVO Energy Women’s Tour and OVO Energy Tour Series to partner with Every Can Counts.

“We’re looking forward to working with Every Can Counts to promote the invaluable messages of their campaign; we hope that our enthusiastic racegoers will embrace their collective aims and do their bit to help the environment.”

In addition to branding and drinks cans recycling point set-ups at each stage of the OVO Energy Women’s Tour and the OVO Energy Tour Series – the Every Can Counts team will be attending the following events with their Recycle Race Game (https://youtu.be/UB_o-5Qj5WM)

 

15th June – OVO Energy Women’s Tour Finish Stage 3  (Royal Leamington Spa)

16th June – OVO Energy Women’s Tour Finish Stage 4  (Worcester)

 

May 10th – Tour Series Round 1 (Redditch)

May 26th – Tour Series Round 5  (Aberystwyth)

May 28th –  Tour Series Round 6 (Stevenage)

May 29th – Tour Series Round 7 (Wembley Park)

 

The campaign is also supporting the Trek-Drops professional cycling team for the coming year and there will be opportunities to meet the team and win a number of prizes at the Every Can Counts stand at the above events.

ENDS

Notes to Editor:

For more information about Every Can Counts or to find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.

About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. The programme currently operates in 13 European countries.

www.everycancounts.co.uk/about

www.everycancounts.eu

You can also follow Every Can Counts on Facebook and Twitter.

Aluminium packaging – real recycling: As aluminium drinks cans hit 72% recycling rate, data shows that almost 100% is recycled within Europe.

Whilst we are consumed by the issues of packaging pollution and concerns about where our recycling ends up, there is some good news.

The recycling rate for aluminium drinks cans continues to increase year on year, hitting 72% in 2017[1] (up from 70% in 2016), whilst the national recycling rate for all aluminium packaging reached 51% (up from 50% in 2016).

According to packaging waste recovery data, recently released by the Environment Agency[2], aluminium packaging easily achieved its 2017 business target.

There was a 4% increase in the number of PRNS raised in 2017 (94,092 tonnes) vs 2016 (90,095 tonnes).  Ultimately, the PRN numbers show that over 8,000 tonnes of aluminium PRNs were raised but not issued.  As in previous years, there is evidence that some reprocessors/exporters chose not to become accredited or decided not to raise the maximum number of PRNs that they could have done, due to the resulting low PRN prices.   This underlines Alupro’s support for reforms to the PRN system; our priorities are to ensure the system accurately records all the aluminium packaging collected for recycling, that consumer focussed behaviour change programmes are properly funded and that “real recycling” is recognised and rewarded.

Data also shows that 92% of the aluminium packaging collected for recycling in the UK, is recycled within Europe[3]; this demonstrates that there is more than sufficient capacity within the EU to recycle the aluminium packaging recovered for recycling in the UK.

Commenting on the recycling rates, Alupro’s Executive Director Rick Hindley said “It is fantastic to see aluminium packaging recycling rates continuing to increase year on year.  We must continue to increase awareness and understanding of what happens to used aluminium packaging when it is recycled. Given widespread concerns regarding where our kerbside recycling ends up, and whether it is actually recycled, we believe the 92% is statistic will give people the confidence that when they recycle aluminium packaging, it really is recycled – and close to home.

“Aluminium packaging has an intrinsic value.  The issue is encouraging consumers to recognise aluminium packaging as an extremely cost-effective material to recycle, through education and effective communications.  In the UK, developing and stimulating the existing kerbside collection infrastructure is a great starting point, but consistency is essential – the public remains confused by the differing rules across local authorities.  We must help them to do the right thing and recycle.”

Alupro manages several programmes funded by metal packaging manufacturers, reprocessors and leading brands, which the industry believes are making a vital contribution towards encouraging consumers to recycle more. MetalMatters focuses on improving metal capture rates in local authority recycling schemes; whilst Every Can Counts supports organisations wanting to enable people to recycle the beverage cans used outside the home.

ENDS

[1] The recycling rate for aluminium beverage cans is calculated by Alupro using data supplied by the national packaging waste database and by its member companies, using methodology consistent with that used across Europe to calculate recycling rates. http://www.metalpackagingeurope.org/

[2] https://npwd.environment-agency.gov.uk/Public/PublicSummaryData.aspx

[3] The ‘End destination’ data was obtained under a “freedom of information” request from the Environment Agency. 51% of aluminium packaging collected was recycled in the UK and 41% recycled in Europe.