Mallorca’s recycling & recovery challenge delivers ‘circular’ success

European Aluminium’s annual Packaging Seminar, held each September, is always a highlight of the working year.  In addition to presentations and debate on latest developments in our sector the programme provides the host country with the opportunity to give an insight into their specific recycling and recovery challenges. It never fails to be informative and is often inspiring. Read more

MetalMatters increases metal capture rates in Warwick by 28 per cent

Warwick District Council has increased kerbside recycling of metal packaging by 28 per cent in just six months – through MetalMatters, the industry-funded communications campaign.

Launched in October 2015 the Warwick MetalMatters campaign directly targeted all 53,000 households in the district with a two phase leaflet drop and additional advertising on recycling vehicles, council information points and at a local cinema. The campaign cost 29p per household and was funded by the MetalMatters industry partnership and SUEZ recycling and recovery UK, who hold the collection contract with Warwick District Council. Additional revenue generated from the increase in metals capture and landfill tax savings meant campaign costs were recouped within six months. Read more